Bai Yu, Coffii&Joy of KFC, strongly promoted Yum China's boutique coffee opened in Shanghai.

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COFFii&JOY is a boutique cafe opened by Yum China in Shanghai.

I believe many friends have clocked in.

Recently, COFFii&JOY has made a big move.

Shanghai Metro Daping and Peanut Metro wifi placed advertisements.

Style, this time the picture is not too beautiful.

Xue Zhiqian!

The handsome pot-shaped man style this time.

Bai Yu!

COFFii&JOY Cafe, located in Raffles Square in Shanghai, is a new boutique coffee brand launched by Yum China, the parent company of KFC and Pizza Hut.

Although there are many KFC stores, in the past two years, with the popularity of takeout and healthy eating, the fast food market has been diverted, and the attractiveness of foreign fast food represented by KFC to Chinese consumers has declined significantly.

Recently, KFC has also launched vegetarian products. KFC has opened a KPRO green restaurant in Beijing, located on the eighth floor of Chaoyang Dayue City, which has become a new landmark of online celebrities in shopping malls. Salad is the main feature, with the first nitrogen coffee.

COFFii&JOY is located on the first two floors of Raffles, with a total area of about 300 "400 square meters. The first floor of the store is a semi-open space, next to a newly renovated KFC; the second floor connects the IMAX hall of Peace Film Capital.

The store is designed with blue and white as the main colors, with transparent floor-to-ceiling windows and simple and fashionable wooden tables and chairs, creating a concise texture as a whole.

This time, Yum vigorously promoted boutique coffee, placing advertisements on Shanghai Metro Dabing and Peanut Metro wifi, which attracted the attention of many young people.

Boutique coffee for delivery?

Haha, the first batch of fans have already signed in.

Netizen: order takeout in the morning and deliver it in the afternoon!

Remember, as soon as COFFii&JOY opened,

It attracted the attention of countless coffee powders.

After all, KFC, which makes foreign fast food, can do a good job in the sideline of boutique coffee.

Can you get the favor of coffee users who are particularly picky about taste buds? wait and see.