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Coffee cultivation in Hainan has a long history and is one of the main coffee production and planting places in China. Hainan mainly grows medium-grain coffee, and its dominant areas include Chengmai, Wanning, Wenchang, Qiongzhong, Baisha and Sanya. In its heyday, the area of coffee planted in the province reached 15300 hectares, which decreased greatly due to low income, to only 140ha in 2008.

In recent years, Chengmai, Wanning and other places have begun to revitalize the coffee industry and encourage farmers to expand their planting. In 2010, the construction of Hainan International Tourism Island has become a national strategy, which has brought new opportunities for the development of Hainan coffee industry. Hainan coffee has also begun to brew its "road of revival".

Hainan coffee regional brand advantage is obvious, the local coffee culture atmosphere is strong, with "Xinglong", "Fushan" and other 10 local coffee brands, Hainan coffee production enterprises are showing a rapid growth trend.

Tourist gardens based on tropical crops such as coffee are also on the rise.

Xinglonglongyuan Coffee Manor, located in the east of Hainan Island, covers an area of more than 150 mu. It is an eco-environmental circulation manor integrating organic coffee cultivation, processing, tasting, leisure experience and sightseeing. It has been recognized by China Organic Ecological Industry Alliance as the first organic coffee farm in China and the first organic coffee farm in China. It gives full play to the advantages of holiday resorts in Hainan Province and realizes the perfect fit of "tourism + coffee industry". It is understood that the coffee farm receives more than 1.2 million tourists a year.

In the manor, you can see the whole process of coffee from a seed to a cup of coffee. March is the season for coffee blossoms. Snow-like coffee flowers can be seen throughout the park, and coffee flowers also have a light and elegant fragrance. December to March is the coffee picking season, and you can watch the workers picking coffee and the initial processing of coffee.

The Houchen Coffee Culture Village in Fushan, located in the west, successfully combines pastoral scenery, leisure, business entertainment and other elements with coffee, attracting tourists from the city and even from outside the island to come for consumption. In addition, with the style of a characteristic town, Fushan in Hainan will build a coffee culture town.

From the perspective of industrial chain, Hainan coffee has initially formed an industrial chain of scientific research, seedling, planting, processing, distribution, retail, tourism service and culture. The construction of coffee garden can promote the allocation of coffee resources from low-benefit industries to high-benefit industries, so as to achieve "win-win" social, economic and tourism benefits.

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