What does coffee bean 90 mean? what is the flavor and taste of coffee 90?

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For those who mix in the coffee circle, you can not know "after 90", but you must know "90+" coffee. This is not only professional, but also related to this important event.

What is "90+" coffee?

"90+" doesn't refer to all coffees rated above 90, it refers to a top coffee line of 13 flavors.

Sometimes they appear on different estates, and they have different taste characteristics. When processing, the barista will separate these coffees one by one according to variety, climate and harvest time, and taste them one by one. They are like a work of art that tends to be perfect. The baristas spend their efforts to make them reach the best taste and present them in the most perfect posture.

90+'s pursuit of the ultimate flavor is very admirable, and their sustainable development model and environmental operation are also the learning goals of many coffee producers. From its founding in 2006, the young company has made coffee makers around the world aware of them in just a few years. The 2007 debut coffee collection was immediately recognized as a prized collection by coffee connoisseurs.

Starting in 2006, Ninety Plus founder Joseph Brodsky decided to change the entrenched commercial coffee growing model and successfully established a taste-driven model of an ecologically and socially oriented agricultural economy.

Joseph Brodsky founded Ninety Plus(90+) in 2006 and began his journey in 2003 and 2004 when Geisha(geisha or rose summer) seeds appeared in Panama, where he did not find the results he was looking for at the time, but it gave him another idea that perhaps there were still undiscovered varieties of coffee in Ethiopia among more than 10,000 varieties.

In order to ensure quality, 90+ adopts a cooperative model with local farms, from planting, sampling, harvesting to subsequent processing and cup testing. 90+'s exclusive Profile Processing ensures that each coffee bean has a unique and stable flavor trend and quality, and "90+" coffee uses a premium wine marketing method to distinguish itself in the market.

90+ beans are named in a completely different way from the usual fine beans. The first is that the name is different from the usual production area and manor name, each bean is named according to the flavor, for example, the famous Nekisse originally took from Shakisso nectar. 90+ names usually start with a flavor concept, then name, and then start with the selection of producing areas and cooperative farms. In this regard, it is very different from the general one. It is a brand with boutique management style.