What is the Red Cherry Project? Yega Snow, Red Cherry, Red Cherry Plan, Coffee Bean treatment

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Trabocca B.V. It's a Dutch coffee bean trading company. The company has deep ties to Ethiopia, and its founder, Menno Simons, knew little about coffee until he was surprised by the unique taste of native coffee beans on a trip to Ethiopia. Discerning, he soon founded Trabocca B.V., and spared no effort to introduce Ethiopian coffee to the market.

The Red Cherry Project (Operation Cherry Red Project is also abbreviated to OCR) is launched by Trabocca, a coffee bean trading company in the Netherlands, to encourage and assist Ethiopian coffee bean growers and processors to improve the way coffee beans are picked and processed, so as to improve the quality of coffee beans and increase the income of coffee farmers.

Trabocca B.V. The company's vision is "Discover,Develop,Deliver". Since the founding of the company, Menno Simons has visited coffee bean producing areas, estates and processing plants across Ethiopia to discover coffee bean varieties with charming flavors. In the process, he went from a layman who knew nothing about coffee beans to an "expert" who knew everything about coffee in Ethiopia. He also has a bigger goal, which is to increase the value of Ethiopian coffee, increase the income of Ethiopian coffee farmers and make it a virtuous circle. So the "Red Cherry Project" came into being.

Red Cherry plans to increase the purchase price of high-quality raw coffee beans to encourage coffee farmers to pay more attention to every process of picking and processing coffee beans. The coffee beans produced in this way are of better quality and taste, and can be better recognized in the end market, thus balancing the relatively high purchase price of coffee.

After receiving the coffee from the origin, the Trabocca will screen it and judge whether the coffee beans meet the standard (above 88 points) through two cup tests in Ethiopia and the Netherlands. The coffee beans up to the standard will be auctioned by Trabocca to coffee buyers around the world. Generally, the transaction price of coffee beans auctioned through this platform can reach more than 4 times the spot price of international coffee, and the highest even reaches 20 times.

The planned treatment of red cherries is mainly in accordance with the treatment used in the original production areas, such as washing, sun-drying beans, half-washing and half-sun, and the main producing areas are Yegashifi, Sidamo, Penga Forest, Lekanti, Kembata, Iruba, Hara, Lim, Coroga (Golocha was added in 2011, near Hara), and so on.