Dunkin' Donuts, the pioneer of coffee culture innovation

Since it produced its first cup of coffee in 1950, Dunkin'Donuts has quickly won the favor of the American people and occupied the commanding heights of the coffee market. Fifty years later, Dunkin'Donuts coffee has become world-famous, with global sales of 1 billion cups per year and 47 cups per second, ranking first in US coffee sales for two consecutive years in 2006 and 2007. In November 2008, Dunkin'Donuts, translated as Don Endole, officially stormed the Chinese mainland market, opening its first store in the mainland near Zhejiang Road in Fuzhou Road, Shanghai. At the opening of Donndole, in the warm store in downtown Shanghai, together with the head of Chinese mainland, we shared the romantic Dunkin'Donuts coffee culture.

The magical cultural origin of coffee

When it comes to the culture of coffee, we must trace the origin of coffee. Among the legends about the origin of coffee, the most widely circulated is a story about magical black and bitter drinks. About 1, 400 years ago, a Yemeni shepherd became extremely excited when he discovered that the goat had eaten the red berry fruit of a shrub. He asked the abbot of the local monastery for advice, who tasted the fruit and was in a very good mood. He was surprised and asked his disciples to take a nap during his spiritual practice at night, and the effect was very good. Later, the fruit of its shrub red berries was boiled and distilled into a bitter drink, which was more able to distract sleep and burnout. This is the earliest coffee. Later, Venice merchants first brought coffee to Europe in 1615. Coffee became popular in South America as a fashionable drink in 1668, followed by coffee houses in New York, Philadelphia, Boston and other North American cities. In the 1820s, the Dutch spread coffee to Central and South America. Then the British brought coffee to Jamaica. By 1925, growing coffee had become a tradition in Central and South America. In the same year, Hawaii also began to grow coffee, which is the only coffee producer in the United States, and Hawaiian coffee is one of the best coffee in the world. This is about the history of coffee, so what kind of unique culture does Dunkin'Donuts have in the process of spreading? Don't worry, we'll take our time.

Second, the purity of coffee beans

As we all know, in the process of the spread of coffee culture, there are many coffee producing areas all over the world, but taking a comprehensive view of the world coffee, the really high-grade coffee is mostly concentrated near South America. Pure coffee is the basis of all delicious coffee. Dunkin'Donuts uses 100% pure Arabica coffee beans from Central and South America, and it takes five years for each coffee tree to grow top coffee beans, ensuring the absolute purity of coffee at the source of coffee and creating good conditions for the development of high-quality coffee.

Third, select precious seeds

In the Dunkin'Donuts coffee making process, there is a set of sophisticated material selection process. Normally, a coffee grower can collect up to 200 pounds of coffee tree fruit a day, while the fruit of each coffee tree can bake only 1 pound of coffee a year. Under the guarantee of this prerequisite, Dunkin'Donuts can produce the best-selling coffee products in the world.

Perfect traditional coffee aroma

The reason why Dunkin'Donuts is famous all over the world is related to its unique coffee flavor. In the process of making coffee products, aroma is the key criterion to judge whether a coffee is successful or not. At Dunkin'Donuts, each coffee is seasoned with coffee from different sources to enhance the aroma of the coffee, coupled with a special coffee formula and production process to produce a unique coffee belonging to Dunkin'Donuts.

Professional baking and expert tasting

Roasting technology is a key step for coffee beans to produce a rich taste. Only at 400 degrees Fahrenheit can coffee beans be uniformly heated in the air. Dunkin'Donuts selects coffee beans of the same size and bakes them under strict technological conditions, and after the baking is finished, the coffee beans are still put into the mouth by a professional taster and tasted with the tip of the tongue. Each taster has to taste more than 200 cups of coffee every day. Only in this way can the roasted coffee beans have a unique high taste quality.

Sixth, it is not a simple brewing

After roasting, coffee beans enter the brewing stage, which is a detail that many people are easy to ignore. In fact, in addition to the complicated production process in front of a good cup of coffee, brewing is also an important part of determining the taste and flavor. In Dunkin'Donuts, each cup of coffee uses on-site grinding and brewing, as well as carefully calculated water temperature and water control, and finally offer exquisite, pure, long aftertaste boutique coffee for the majority of customers.

The success of any product is not accidental, which includes the mutual efforts of different employees and different levels of the brand. The same is true of Dunkin'Donuts. Coffee is a popular drink in the catering industry all over the world, and countless guests in the world are attracted to the delicacy of coffee. However, at Dunkin'Donuts, all employees are still pursuing the spread of coffee tirelessly. This spirit is also the basis for Dunkin'Donuts to become a world-class brand step by step. Dunkin'Donuts 's ability to open 7900 stores around the world is not only a success for Dunkin'Donuts, but also a major success for the brand concept and the coffee industry. Today, what we taste at Dunkin'Donuts is not only the rich coffee, but also the coffee culture that is popular all over the world, as well as Dunkin'Donuts 's unique entrepreneurial experience and the pursuit of perfect professionalism. I think maybe that's why customers all over the world choose Dunkin'Donuts.

China Coffee Trading Network: www.gafei.com