The Entrepreneurship Story of Coffee

The fate of coffee and Yang Jiaguo is really very coincidental. Originally, he was also a casual drinker. Because the Youth Travel guests wanted to drink good coffee, he sent a group of employees to training. Unexpectedly, all these young people resigned and left. He was not reconciled. He sent two more to the course, which cost a lot of money. As a result, the two clerks came back and said that they had failed the exam. He suddenly got angry. It was just coffee. Is it so hard? At his own expense, he went to Shanghai to attend coffee training for a well-known Italian brand, but he didn't know he was admitted at once.

Only then did he know that there are so many choices of authentic coffee, from coffee beans to water temperature to kettles, that what most coffee shops drink is not authentic coffee, and most people's real feelings about coffee are only one word-bitter. After Youth Travel finally got on the right track, last year he opened a nostalgic cafe in the east of the old gate, and even introduced green coffee beans to roast and grind themselves. it was written on the sign that the coffee here does not need sugar.

Vevetnango made in Guatemala is slightly sweet, and the Jamaican Blue Mountains are a little more mellow and bitter. Like tea, only coffee lovers know that all kinds of small coffee beans are roasted, ground and brewed with different flavors. The price of Yang Jiaguo's small coffee shop is naturally higher than that of many coffee shops on the opposite corner of the street. the small shop has a good reputation, but there are still not many customers who are really willing to spend dozens of yuan to order coffee, and they are still losing money every month. he also spends most of his time running around to maintain the two stores, but when he returns to the store and calms down, he still feels happy.

Therefore, even if he lost money, even though his foreign trade business was badly hit last year, and when he mentioned his ultimate dream, he still lit up his eyes, hoping that one day he could distribute the shares of the foreign trade company to his employees and go to Yunnan to open a coffee farm leisurely. I bake and supply my own shop, so that all people know that coffee is not only a cup of bitter water. This slow-life utopia of his own is still a long way off, but he is particularly satisfied when he thinks of it.