Can you manage your dream well? To be a successful cafe.

In a bustling city, you can basically see a cafe within a few steps, and although it still looks busy on every quiet night, most cafes are struggling to lose money and break even. Every year, a coffee shop closes down, and a new coffee shop opens every year, so why is it that in this industry, everyone knows that opening a coffee shop can't make much money at all? but why do people still join the coffee industry one after another?

This is indeed a question worthy of further study, but one thing must be certain that people who want to open their own small cafes must reveal extremely romantic feelings and lazy temperament. Well, in fact, many questions can be explained around these two temperament, at least I have not seen a romantic and lazy temperament can do business well. That is, romantic and lazy bosses tend to kill their own cafes.

Before opening a coffee shop, many people not only thought that this was a profiteering industry, but even CCTV directly operated on Starbucks. They calculated that the gross cost of a cup of coffee was less than 5 yuan, and the price generally reached more than 30 yuan. But always ignore the coffee shop's biggest public enemy-the landlord. In Maoye's view, for a coffee shop that sells an average of 30 cups of coffee a day, the cost of materials accounts for about 18%, labor costs 25%, rental costs about 30%, equipment wear and tear costs 5%, and water and electricity costs 2%. 20% of the remaining stock is the real profit of a cup of coffee. Of course, with a 20% discount in some stores, these profits are almost gone.

Of course, among these costs, only the cost of materials is fixed, and the rent and labor costs, which account for the main cost, are inversely proportional to sales volume. The higher the sales volume, the lower the cost of labor and rent. Therefore, the idea of how to reduce the cost of cafes is very clear-- increase sales. The reality is that many stupid bosses (please allow cat to scold them so that they can learn a lesson) often bring down the cost of coffee beans because of poor sales. As soon as the cost of coffee beans falls, the coffee tastes bad, and the worse the coffee is, the lower the sales, so a vicious circle. A cup of coffee with a material cost of $5 or $6 saves an average of $2 per cup after reducing the cost, selling 20 cups a day, saving $40, or $1200 a month. Do you think such a coffee shop can survive for a long time? Of course not.

So if the owner of a coffee shop wants to reverse the loss, the best way to save money is to increase sales, but if your coffee doesn't taste good, who wants to drink it? The purpose of raising the cost of a little bit of materials is to reduce more labor and rental costs, which many people do not see.

Of course, just to improve the quality of coffee is not necessarily effective, then we must rely on the boss's own efforts to promote the good coffee sold in their own stores, which depends on the spread of coffee culture. The owner of a cafe is definitely not lazy to hide in the store every day to pretend literature and art and collect money. Management and publicity are things that the cafe owner must do himself in the early stage. Please put away your romantic feelings. You don't open a cafe to pretend to be pushy and pick up girls. Please put away your laziness. You open a cafe for a dream, which is not daydreaming at night. It depends on your accumulation one step at a time.

Cat said so much, not only to slap those who want to open a coffee shop every day, even if they don't make money, because he thinks that such people simply can't run a coffee shop well. Don't spoil the coffee industry.

A successful cafe, can you manage your dream well? High quality, hard work, reality.

China Coffee Trading Network: www.gafei.com