How Starbucks and Other Brands Changed Their Names Before Fame

Published: Oct 18, 2026 Author: World Gafei Last Updated: Oct/18/2026 219 views

Before becoming global giants, brands like Starbucks and Google had strange original names. Here’s how a simple rename helped them succeed.

Naming matters more than you think—especially when you’re trying to build a globally recognized brand. Ever wondered why some companies completely rebranded before hitting it big? Whether you're a coffee fan or just curious about business, you've likely sipped Starbucks without ever knowing it was once called 'Daily Coffee Company.' What other household names started with something far less catchy?

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou's FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。