How Italian Brand PASCUCCI Brought Its Coffee to China

Published: Oct 27, 2026 Author: World Gafei Last Updated: Oct/27/2026 104 views

Learn how 137-year-old Italian coffee brand CAFFE PASCUCCI entered China, bringing authentic espresso and artisanal traditions to Beijing.

When global coffee markets heat up, especially in emerging economies, international brands often move fast. China’s coffee consumption is projected to hit ¥300 billion by 2020, a figure that drew interest from industry giants — including the 137-year-old Italian coffee house CAFFE PASCUCCI. But what does an old-world Italian coffee brand really bring to the fast-changing Chinese market? And how does it maintain authenticity overseas?

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou's FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。