Espresso: the new darling of the Chinese coffee market

At present, China's coffee consumption is growing at an annual rate of 15% to 20%, and is becoming the most potential coffee consumer in the world. In this context, the number of cafes in the country is growing rapidly, and coffee brands are becoming more and more abundant. In the current domestic coffee market, there are three active forces: local, European, American and Korean, but the real Italian coffee is rare!

At the end of 2014, the century-old Italian coffee brand PASCUCCI opened in Beijing Spring OUTLETS, bringing a strong Italian style to China's coffee market!

In Italy, coffee is not only a drink, but also a part of life. The origin of Italy and coffee can be traced back to the 16th and 17th centuries, after centuries of precipitation, has a rich cultural heritage, which is also unmatched by other brands of coffee. PASCUCCI Coffee is a family-run enterprise, the brand history originated in 1883, inherited the classic culture of espresso, won numerous awards, can be called the representative brand of espresso.

Compared with American-style fast, British-style business, Korean-style refreshing, espresso is more artistic and full-bodied. You can learn a thing or two from the representative Espresso of espresso. Espresso is made of ground ultra-fine coffee powder brewed by high pressure steam. One small cup at a time, about 20 milliliters, without milk, completely extracted the essence of coffee, drink a cup, refreshing, Italians must order in the coffee shop in the morning. PASCUCCI brought Espresso to China, so that everyone who likes espresso can enjoy a cup!

In addition to the authentic Italian coffee culture, the advantage of PASCUCCI lies in the complete industrial chain, and the planting and roasting of coffee beans are the proudest links of the family. PASCUCCI has exclusive plantations in the world's three largest gold producing areas of coffee beans to ensure the quality of coffee beans from the source. At the same time, there is a coffee processing base at the headquarters in Italy, where all harvested coffee beans are transported for unified processing. Slow roasting is a patented technology of PASCUCCI that maximizes the aroma of coffee. PASCUCCI coffee beans are sold to more than 60 countries around the world, with high-end cafes, five-star hotels and other places, bringing wonderful coffee taste to people all over the world!

Baristas are a highly respected profession in Italy, and many are proud of it. PASCUCCI attaches great importance to the training of coffee talents, and has set up a coffee training school to carry forward the tradition of Italian coffee. At the same time, from time to time, excellent baristas are sent to branches around the world for training and guidance to ensure the accurate inheritance of espresso technology. In the PASCUCCI Springs Olai store, we have welcomed the Italian hand-drawn flower master, hand-made flowers for customers!

China has five thousand years of cultural heritage, and it is also a highly inclusive country, which is also the reason for the rise and popularity of coffee in China. PASCUCCI comes with the unique elegance and artistic flavor of espresso, promotes the integration of Italian culture and Chinese civilization, brings fresh experience to China's coffee market, and leads the new trend of artistic coffee!