Interview with CAFFE PASCUCCI Italian barista: why do I love Italian coffee

Editor's note: on May 14, a series of photos sent back by the International Space Station made headlines around the world for Italian astronaut Samantha Kristofletti. In the photo, Samantha pours a bag of authentic espresso from an espresso machine on the International Space Station. Since then, the International Space Station has said goodbye to instant coffee, and Samantha became the first person to enjoy espresso during an in-orbit flight. This news also once again pushed Italian coffee in front of the world, but also showed the Italian love of coffee.

Italian coffee, as the ancestor of western coffee culture, has existed for more than 700 years. From the earliest "magic drink" known as coffee from the water city of Venice merchant ships into the European continent, and then spread to Canada, Switzerland, France, the United States and other European and American countries. Italian enthusiasm for coffee never wanes. To this day, the famous coffee houses in Italy still attract people from all over the world to go on pilgrimage. If Mecca is the holy city of Islam, then Italy is a mecca for coffee lovers. At the 2015 China special exhibition, CAFFE PASCUCCI, a century-old coffee brand from Italy, was solemnly unveiled as one of the largest exhibition halls in the show, attracting a lot of attention, along with Eddie, the CAFFE PASCUCCI barista who flew in from Italy. The author was able to gain a close understanding of the charm of Italian coffee.

Espresso is an Italian feeling.

When it comes to Italy, football and beauty are familiar to everyone, but there are actually two other national treasures in Italy: men and coffee. There is a popular saying in Italy: men should be like good coffee, strong and enthusiastic. Italy is not only a romantic country, but also a country pursuing freedom and equality. The first coffee shop in the world that allows women to enter is the Florence House in Italy.

"at CAFFE PASCUCCI, our Espresso recipe has been used for many years, and many people have changed from customers to our friends because of their nostalgia for this taste." Eddie said that customers of many cafes have been patronizing for decades. In Italy, coffee is not just a relaxing way of life, but has become a feeling of Italian people. This is the charm of established cafes: they bear witness to history, they are living fossils of culture, and they condense the memories of generations or even generations.

"CAFFE PASCUCCI has been in Italy for more than 130 years, and I have been working here for many years. I like the old taste of this brand, but at the same time it is young, energetic, steady and enthusiastic, and as charming as an Italian man." "as CAFFE PASCUCCI opened more and more coffee shops around the world, I went to many parts of the world, and it was a wonderful experience, just like you connected the past, the present and the future at the same time," Eddie said with a smile. Since its inception in 1883, CAFFE PASCUCCI has always been run by the PASCUCCI family. Up to now, it has 1500 coffee stores in more than 50 countries such as the United States, Moscow, Japan and so on. Its coffee beans have been sold to more than 60 countries around the world, covering Asia, Europe and Africa. To this day, Mr. Albert Pascal, the third-generation head of the PASCUCCI family, is still involved in the operation and management of the company.

Italian coffee represents "quality, professionalism and enthusiasm".

In the course of more than 130 years of development, CAFFE PASCUCCI has always insisted on supplying high-quality coffee, selling Pascal coffee only in hotels, restaurants and cafes, not in supermarkets (although supermarkets sell a lot of coffee, the quality of coffee is generally poor). Statistics show that there are more than 700 cafes of different sizes in Italy, and CAFFE PASCUCCI ranks 13th in Italy in terms of coffee sales; according to the global brand recognition of Italian coffee, CAFFE PASCUCCI ranks among the top five in the world; and according to the number of personal brand cafes, the number of CAFFE PASCUCCI stores ranks first in the world.

In addition to having high-quality products, CAFFE PASCUCCI is also committed to the organic coffee bean growing industry and is determined to maintain the fairness and traceability of the coffee trade. Therefore, in 2013, it was awarded the European Coffee Association "Europe's most Business Ethics Coffee Brand" award. "CAFFE PASCUCCI has been operating Italian coffee for more than a hundred years, but it has made a lot of breakthroughs and innovations." "We will sponsor many events that young people like, such as the World Motorcycle Championships, add fashion elements and invite famous models to act as spokesmen," Eddie said. We have also made a lot of new attempts to inherit Italian hand-drawn flowers. Now, hand-pulled coffee has become a bright spot for us, and our baristas have become stars with their own fans. Many people come to the store to drink the handmade coffee made by a barista. " The author smiled and asked Eddie himself, "of course, I also have a lot of fans." Eddie laughed.

With the continuous development of the domestic coffee market, more fresh blood will emerge in the future coffee market. As the representative brand of authentic Italian coffee, CAFFE PASCUCCI is bound to set off a new round of coffee craze, change the coffee drinking habits of Chinese people, and make the authentic coffee culture represented by Italian coffee take root in China.