Not at the cafe. On the way to the cafe.

"it's not in the cafe, it's on the way to the cafe. This is a classic portrayal of French coffee culture. The French pay attention to the environment and sentiment when drinking coffee, taste it slowly and carefully, read books and newspapers, and talk about it for most of the day. " The Italians are different, they pay more attention to the coffee itself, the requirements for the quality of coffee are almost artistic, espresso conquers the world with strong feelings!

CAFFE PASCUCCI is a century-old Italian coffee brand, originated in 1833. In Italy, these old cafes carry not only the aroma of coffee, but also the weight of time. In more than a hundred years of historical development, CAFFE PASCUCCI adhere to the family heritage management, "perfect a cup of coffee to the last bite" brand mission to every cup of coffee!

CAFEE PASCUCCI's perfect mission begins with coffee cultivation. The PASCUCCI family, which started with coffee and spice trade, has unparalleled advantages in coffee resources, and has opened exclusive plantations in the three major coffee gold producing areas in the world. From these exclusive plantations, PASCUCCI can get high-quality coffee beans that grow in a good climate and ecological environment.

Like the cultivation of coffee, the roasting process of coffee is also the proudest part of PASCUCCI. By experienced baking technicians, supplemented by slow roasting process, roasting over medium heat for 18-25 minutes, computer technology is used to listen to and control the various stages of coffee roasting, and the coffee burst sound collected is compared with other baking parameters. High-quality coffee beans are obtained by natural evaporation of water in coffee beans, showing the original aroma of coffee. CAFFE PASCUCCI coffee beans are not only for their own brands, but also sold to more than 60 countries around the world.

In the coffee brewing stage, CAFFE PASCUCCI adheres to the traditional Italian hand-drawn process, and there are many people who have been engaged in the coffee industry all their lives. They put their enthusiasm and ideals into it. This is particularly simple and precious in today's noisy era of industrialization, and coruscates a strong vitality and charm.

As a result, the PASCUCCI coffee you drink is not only a cup of coffee, but also a work of art that combines multiple processes and the efforts of many people. Now, CAFFE PASCUCCI has become popular all over the world, with 1500 franchise stores in dozens of countries. In China, PASCUCCI and Defoe International jointly promote the development of mellow Italian coffee in China!

At the Beijing Railway Station of the just-concluded 2015 China concession Exhibition, CAFFE PASCUCCI was dressed up and won the praise and affirmation of investors with its fragrant coffee and elegant atmosphere. We can foresee that the popularity of PASCUCCI in China is just around the corner!