The small blackboards left by the roadside in those coffee shops can still be played like this.

These enlightened content is like sending Twitter messages on the blackboard, but also adds a lot of luck to life.

Phil Ashworth (Phil Ashworth) studied illustration at the Rhode Island School of Design (Rhode Island School of Design). He has been influenced by cartoonists in New York and "simple graphic Lines" by Schell Silverstein, which has been exhibited at the Nuclear Gallery (Gallery Nucleus) and the Hero complex Gallery (Hero Complex Gallery) in Southern California; a T-shirt pattern he designed is being used to print Vans skateboards, and he is planning to publish a book.

However, as a barista at Gimme Coffee Cafe in Williamsburg, Brooklyn, Ashworth's most commonly used creative carrier is the small blackboard of the coffee shop.

The themes of his recent works include "The Simpsons" and "Taxi Driver" ["You drinkin' with me?" (would you like to have a drink with me?), "Jaws", "The X-Files" (a UFO with a coffee cup and saucer painted on the blackboard with the words "I want to believe (I want to believe)") and "Indiana Jones".

For him, the process of creating blackboard painting in the coffee shop is a process of team effort. "this creative process is usually for me and my colleagues to discuss some movies that we can refer to, or something hot in our childhood," he said. "nostalgia or something that everyone knows can often work well." .

Slowly, the obscure and ubiquitous blackboards placed outside cafes, restaurants, bars, restaurants or boutiques are no longer just a way to promote evening specials or special periods. it has become a means of showing ingenuity, on which merchants draw and write puns, slang, pop culture jokes, cold knowledge, quotes and works of art.

A blackboard painting from Jimmy's coffee shop

The pictures and texts on the blackboard reflect people's preference for clever use of social media. Now we all want to share our witty aphorisms with everyone at any time, and this kind of blackboard graphics and text may be a very suitable simulated art form of our time-it's almost like sending Twitter messages on the blackboard.

Social media such as Instagram and Twitter have also contributed to the attention of these blackboard paintings. These social media users are keen to upload their favorite things. For example, NYChalkboards, which has about 350 followers on Instagram, is an account dedicated to uploading the best blackboard paintings in the city.

This phenomenon is not unique to Brooklyn (or New York City). London, San Francisco, Portland, Oregon, some streets of Los Angeles and university towns across the United States-all places with high pedestrian traffic and coffee culture have a large number of carefully painted blackboard paintings.

You can imagine a small blackboard with a cup of latte in a takeout cup giving a speech in front of a group of frowning cappuccinos and iced coffee, and at the top of the illustration there is a dialog box with the carefully designed line "Sorry, I'm a latte"; you can also imagine a Kanye West caricature with colorful capital letters saying "omelet you finished." Or imagine an illustration of Brazilian raspberry frost with fruit at the top, with "enjoy it" written in neon yellow at the bottom, or you can imagine "brunch war" carefully painted in "Star Wars" signature font.

Erin Miller Williams of Los Angeles created blackboard graphic art full-time by designing and writing fonts like this. "I call myself a handwriting artist," Williams said. "

It usually takes her at least eight hours to draw a small blackboard in a cafe, which costs $60 an hour. She started the business a year ago, and all her clients are found through Instagram, Facebook or referrals.

Robert Norman, manager and head of publicity for Think Coffee, a coffee shop chain in New York City, often goes online to see if anyone has uploaded blackboard paintings from his store. He likes those positive and optimistic pictures and texts. "when the weather changes, I write: 'maybe it's time to have a cup of iced coffee and skip work to find the sunshine.'" He said. He chose this optimistic tone partly out of personal preference ("I like those whimsical pictures and texts") and partly because of social media. "people who don't pass by the store will see them [on social media]," Norman said. "

A small blackboard outside the Uva Wines & Spirits liquor store

In a market where only a few major businesses (some might say they are rather mediocre) are well-known, this is a way for small shops run by couples to show their own characteristics.

"I don't want to talk about specific stores, but you go to a lot of boring places that are mediocre, commercial and concocted by the company," said Christopher Taha, owner of Summers Juice & Coffee in Williamsburg. "our little blackboard says,'We're just a small shop in the neighborhood, and I'm just a handsome guy, a shopkeeper, not an employee of any company.'"

"We want to create as much joy as possible so that people can smile-because our name is Summers." Taha added. Anything can appear in his pictures and texts, and sometimes he draws exaggerated swearing words and jokes about drinking orange wine on the LSD board. "I have a pretty good sense of humor. I don't reject all vulgar and parody words. "

The small blackboards on the sidewalks have become a way for businesses to showcase promotional activities and ingenuity, such as this one outside the Summers Brooklyn Cafe (Summers Brooklyn) in Williamsburg.

Taha notes that the LSD board is the most popular display board, and it seems to boost sales. "We sold more orange wine," he said. "

Abigail Abigail Ricarte, a product designer from Cobble Hill, Brooklyn, is a fan of blackboard art. "I like them very much," she said. Every time I see a good blackboard painting, I take a picture, and I mark its location on Instagram. " According to her, there are many small blackboards near New York University (New York University) and the West Village (West Village), as well as Cobble Hills, Fort Greene and Clinton Hill Hills in Brooklyn.

"I like to pay attention to the different ways these blackboard paintings are drawn," Rickat said. "some blackboard paintings are painted casually with a set of templates, while others have a New Yorker's sense of humor and like good puns. Others will tell that everyone is sleep-deprived to some extent, or convey something about commuting."

One of her favorite paintings recently is a blackboard painting by Tazza, a cafe near her home. The store advertised the cookies with a small blackboard, with a detailed picture of a Cookie Monster pointing to the cookies and saying, "I know U ♥ cookies." I know you're a cookie.) "

The small blackboard outside the Sha-Fa Brooklyn

"they will light up your life," she said, knowing that these are advertisements. "it's not the kind of subway ads that scream at you, but a gentle and friendly way to advertise in the neighborhood."

But not everyone likes these whimsical blackboard paintings. "I hate these cheeky little blackboards," said Claire Claire Carusillo, who lives in the Bushwick area of Brooklyn, where she always sees them. "I see a lot of Tinder (IRL Tinder) in real life. People think they invented it. " Tinder is a dating software. Tinder in real life means that the photos of netizens that people see in real life do not match those of the website.)

"I know what they want," Caruslo added. "they want people to take pictures of their blackboard paintings of coffee and alcoholic drinks, mark the location of their stores and post them online. But it doesn't improve your experience when you walk into the store. "

Outside Uva Wines & Spirits, a small shop on Bedford Avenue in Williamsburg, a small blackboard painted in red, white and blue shows a cartoon character from the Super Mario Brothers video game clutching a wine bottle and saying, "have a drink to cheer you up!" The words. The shop's paintings are either full of nostalgia or what the store manager J. R. Thommassen (J. R. Thomason) calls "spoof puns like 'games of the Rhones'." Thommassen said this was to "improve the relationship between the shop and the neighborhood." Rhone is located in east-central France and is rich in wine.)

Starbucks is to these small coffee shops what giant Goliath is to David, and even Starbucks like Goliath is keen to draw small blackboards. Starbucks has a program called Partner Pick, where baristas can choose their favorite coffee and draw pictures to highlight it. Lexington, Kentucky (Lexington, Ky.) Aleah Fortenbery, a shift director at Starbucks, chose Bluegrass Blend to draw "lush green fields and barns" (to highlight the drink).

Nicholas Standish (Nicolas Standish), the store manager, says the hand-painted blackboard painting does have some effect. "I find that this increases the overall commitment of store customers and staff."

Tyler Patty works at the Chicago Logan Square branch of Intelligentsia Coffee. For artists like him, using chalk to draw on a blackboard is a learning process: "it's the opposite, so you have to think about light in a different way-you want to draw light, not shadows." That's what I'm attracted to. "

Paddy says he has always relied on his own work for the cafe. The same goes for Ashworth of Jimmy Coffee in Williamsburg, who is now designing posters for the Brooklyn Bowling alley (Brooklyn Bowl) and Roberta's restaurant.

But chalk is still his preferred form of self-expression. "I love the transitory nature of chalk painting," he said. "it's there and then (soon) it will disappear."

Qian Gongyi, translation agency of is

Source: curiosity Daily