Yunnan Pu'er Coffee Manor Chinese Coffee Manor Yunnan Pu'er Coffee Coffee

Yunnan Pu'er coffee

[output] compared with the popularity of Pu'er tea, the fame of Pu'er coffee is not commensurate with the output. Yunnan's coffee output accounts for the country's total.

The output is 98.8%; the output of Pu'er coffee accounts for 57.8% of Yunnan's total output; and the price of a cup of Starbucks coffee is equivalent to 25 cups of AA.

Yunnan coffee beans.

[planting] in 2011, planting one mu of coffee trees in Pu'er can earn 4000-8000 yuan.

[export] Pu'er plays a primary role, and most of the coffee produced is supplied to multinational corporations in the form of raw materials. In 2011, Yunnan produced.

70% of coffee beans are carved up by coffee giants such as Starbucks, Nestl é, Maxwell and other coffee giants. Coffee exported from Pu'er accounts for the total export of Yunnan Province.

77.8% of the quantity.

[roasting] Yunnan has the largest coffee processing production line in China, with annual roasted coffee beans reaching 3000 tons of Starbucks in Yunnan.

According to the capital baking company, the value of coffee beans can appreciate 10 times after deep processing.

[retail] Nestle buys 12% of the world's annual coffee output every year, of which the proportion of purchases in Yunnan is increasing year by year

Nestl é buys so much that it can already determine the price trend of coffee to some extent.

Some people calculate that on average, nearly 3200 cups of Nestle coffee are drunk every second in the world.

[culture and education] Coffee base is a tourist resort farm with a nature of sightseeing.

Professional and technical training; enthusiast training

[analysis]

Advantages: the best coffee in the world is related to the Tropic of Cancer. Pu'er is located in Colombia, a world-famous coffee grower.

At the same latitude. Because of its large temperature difference between day and night and abundant rainfall, Pu'er belongs to the middle altitude area, so it is the most valuable commercial variety of coffee.

The golden belt of Arabica beans.

Opportunity: global coffee exporters produced 132.404 million bags (60 kg each) in 2011

The proportion of place of origin. 55% in the Americas, 17% in Asia and 11% in Africa. International coffee prices are expected to remain high in the next 10 years.

. In order to reduce their dependence on coffee growing bases in South America, coffee giants have adopted Pu'er as a new member of the coffee trading system.

base.

Threat: 80% of the coffee consumed in China is of low quality, and 80% of the raw materials consumed in the market come from Vietnam, which is of low quality. Low quality coffee

Coffee consumption suppresses coffee consumption

Weakness: in China, which is dominated by tea consumption, coffee farmers do not necessarily understand coffee, and the public do not have coffee consumption.

Habit of

The world consumes about 8 million tons of coffee a year, while China consumes less than 50, 000 tons.

Per capita coffee consumption in China: 3 to 4 cups per person per year.

Average consumption in coffee consuming countries: 30 to 50 cups per person per year.

The article comes from Baidu.