The pattern Beautiful Man in Chinese Coffee Market-- Italian Coffee Bean Chinese Coffee Market

After entering the 21st century, with the rapid development of China's economy, people's quality of life is constantly improving, drinks are becoming increasingly diversified, and the habit of drinking coffee has gradually become a fashion among Chinese people. Statistics show that more than 8 million tons of coffee beans are sold worldwide every year, of which China accounts for about 1x20 of the market sales. Some analysts pointed out that China's coffee consumption will continue to grow at an annual rate of 15% to 20%, and China will become one of the countries with the largest coffee sales in the world in the next decade. By 2030, China's coffee consumption market is expected to reach 20, 000-3 trillion yuan, and the coffee industry will become a new fertile ground for investment.

In recent years, as some internationally famous coffee brands have entered the Chinese market, people have a further understanding of coffee. In the coffee shop, you will see a wide variety of coffee. Among the various types of coffee, espresso is undoubtedly a classic representative of excellent history and taste, style and romance. The tenderness of latte, the mellowness of mocha and the richness of cappuccino bring relaxation and pleasure to coffee lovers. It can be said that Italian coffee is a "fancy beauty" in the Chinese coffee market. It appears in people's field of vision in various forms and becomes a portrayal of cafe culture.

As the habit of drinking coffee continues to integrate into the life of the Chinese people, the coffee shop has also become a corner of urban culture, and people have a deeper understanding of coffee, and gradually formed a sense of the type of coffee. I know the names of coffee, such as cappuccino, mocha, caramel macchiato and so on. For example, among the well-known coffee brands Starbucks, its classic espresso latte is still the most popular and best-selling variety. In addition to Starbucks, famous domestic coffee chains such as COSTA, Shangdao Coffee and other brands, Italian coffee occupies an important position.

Although consumers have been aware of the type of coffee for a long time, in most cases pure espresso can only be tasted in high-end cafes. A few years ago, the relatively more popular instant coffee market has been slow to satisfy consumers. Although many instant coffee brands entered the Chinese market early, we can only see products with the words "two in one" and "three in one" in the supermarket, and we are completely unable to experience the artistic conception and luxury of enjoying Italian coffee in a cafe. However, with the continuous improvement of people's quality of life in recent years, consumers' demand for instant coffee is becoming more and more diversified and high-end. At this time, the entry of international instant coffee brand giant comparable coffee shows a momentum of sudden emergence in the market. Bike Coffee, which just entered the Chinese market the year before last, focuses on all kinds of Italian coffee. In the domestic coffee market where most of the products are still original and ordinary instant coffee, Bike Coffee brings consumers a fresh Italian coffee style, which is sought after by many young and fashionable groups for its mellow taste, excellent formula and intimate product details. With a rapid growth rate of 30% to 40% a year, it has become the third brand in the domestic coffee market. As the representative product of Italian instant coffee, comparable coffee has selected excellent coffee beans, coupled with professional coffee production technology, so that you can experience the warmth, comfort and romance that pure Italian coffee brings to you after busy work.