Fine Starbucks Coffee Fine Starbucks Coffee Price list

Unlike other multinational companies, Starbucks is one of the few brands that do not take advantage of huge amounts of advertising and promotion. Starbucks brand promotion does not rely on advertising, its consistent strategy is to focus on brand image promotion, all over the world. Starbucks believes that coffee is unlike McDonald's, coffee has a unique culture, sponsorship of cultural activities, Starbucks image promotion is very important. For example, Starbucks was the main sponsor of the Dali painting exhibition held in Shanghai. Starbucks is also the sponsor of the Shanghai APEC Conference.

The appearance of Starbucks chain stores is simply considered from the environment around the store, but its interior decoration should be strictly in line with the unified decoration style of the chain stores. Each store itself is an image promotion and a link in the Starbucks business chain. American designers specially create rich visual elements and unified style for each store, so as to make customers and passers-by pleasing to the eye. to achieve the purpose of promoting the brand. This kind of promotion is called Tie-in, which closely links the image of the cafe to its customers.

In Starbucks coffee shops, employees are the main carriers to convey the value of experience, and the value of coffee can be enhanced through the service of employees, so employees are as important to the creation of experience as the environment. In fact, Starbucks employees are like coffee fans, they can explain the characteristics of each coffee product in detail, and they are good at communicating with customers and anticipating their needs. Employees are called "partners" at Starbucks because everyone has options, their status is fully respected, and they create great competitiveness for the Starbucks brand.

Coffee flavor

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Starbucks' rich black coffee has infiltrated into the lives of all kinds of people around the world, but there is only one version of its management, copied from the North American continent and applicable everywhere. With consistent global management, quality and taste, Starbucks' success story does not begin with every cup of coffee with the same taste, but when coffee beans are still growing: very picky selection of coffee beans, from variety to origin to the shape of particles, every step has strict standards. Its coffee product evaluation experts evaluate more than 100000 cups of coffee every year to ensure its quality, select coffee beans by cup evaluation, and then determine the precise degree of roasting, so that the unique taste of each kind of coffee can be completely released. Starbucks' slogan is: give full play to the flavor of each coffee. The final process is to sell steaming coffee to customers along with the standard service model.

The connotation of coffee culture

Coca-Cola associates its sizzling drinks with carefree happiness; Nike uses "just-do-it" to convince runners that they sell personal success; Starbucks sells culture.

At Starbucks in Shanghai, a service called "Coffee classroom" has the best imagination in the game of "hanging coffee selling culture". If three or four people go for coffee together, Starbucks will equip them with a coffee maker. Once customers have any problems with the selection, brewing and roasting of coffee beans, the coffee maker will explain to him patiently and meticulously, so that customers can taste the coffee culture promoted by Starbucks while finding the coffee that best suits their taste. Culture gives its higher price a good reason to exist, from which customers get great psychological satisfaction, but the real winner is Starbucks.

In Starbucks' view, people's stranded space is divided into homes, offices and other places. McDonald's strives to create a home atmosphere and strive to maintain an ambiguous relationship with people's first space, the family, as long as possible. As a coffee shop, Starbucks is committed to seizing people's third detention space and keeping a close eye on people's detention space. Supporting facilities such as live piano performance, European and American classical music background, popular fashion newspapers and magazines, and exquisite European accessories strive to bring more "foreign atmosphere" to consumers. Let drinking coffee become a kind of life experience, let coffee drinkers feel very fashionable, very cultural.

Multidimensional Innovation: the Source of Starbucks Brand vigor

Successful marketing requires creativity and passion. In this era of eyeball economy, in order to attract more attention, the most important thing is to produce innovation and differentiation, so that consumers' attention to products can be transformed into consumer behavior. Starbucks for its brand culture to add strategic innovation, in the development of its unique "Starbucks" brand to inject vitality and enduring.