The development of coffee beans in Indonesia

The chairman of the Indonesian Special Coffee Association (SCAI), one of the high-quality coffee institutions in Indonesia, gave a brief overview of the export coffee business. "between 2000 and 2009, Indonesia's total exports grew by an average of 50-20% per year, until it became the third largest coffee manufacturer in the world. Robasta coffee accounted for about 70% of the total export volume. Because the Dutch growers who first grew coffee did not fully understand Arabica coffee, coffee production was low and a lot of coffee was lost. Farmers went back to grow Robasta coffee, which is suitable for climate and resistant to diseases. Later, farmers learned the corresponding knowledge and set up organizations to promote the cultivation of Arabica coffee, which increased farmers' confidence in growing high-quality coffee, which is also the growing demand of the market. In 2010, the main obstacle to coffee exports was that Indonesia faced longer and heavier rainfall than the normal rainy season, resulting in reduced production. But there is also a demand for coffee from all over the world. This means that Indonesian coffee is being demanded by more and more people, and is becoming more and more high-quality and international. Coffee shops and popular Italian coffee can be said that the coffee market in Indonesia is like many ASEAN countries, the domestic market and independent coffee shops will begin to develop from American giants to enter the market. This important phenomenon has changed the perception of coffee related to life and encouraged local enterprises to open their own cafes. The coffee shop owner expressed the popular view of Italian coffee: "at present, Indonesian coffee, especially in big cities is developing, the market is growing, and consumers are beginning to know more about coffee." Independent stores and coffee chains have set up a lot and have been growing in the past 4-5 years, and I believe the coffee business will continue to grow in the next 5 years. These stores have increased coffee production and consumption in Indonesia and led to the creation of more local cafes. " Another important feature of Indonesian local cafes that cannot be ignored is that coffee shop owners are proud to recommend local coffee. Even big brands like Starbucks in Indonesia still offer high-quality coffee from Sumatra locally to meet the needs of customers. This is another factor that Indonesians take into account the local quality of coffee. The owner of the coffee shop commented on this issue: "when the new shop opened in 2000, Indonesians did not know espresso. Since they tasted espresso from Italy from chain stores, when independent coffee shops or local chain stores continue to open, people see that Italian coffee is not the only one with good taste. Coffee shops carefully recommend local coffee to make coffee consumers understand." Local coffee also has the same high-quality taste as Italian coffee.

Finally, when Indonesian consumers know more about quality coffee, there is an increase in the number of special coffee shops, according to coffee owners: "in big cities like Jakarta, Surabaya, Bandung and Bali, special coffee shops are growing rapidly, which also shows that consumers know more about coffee, and coffee shopkeepers must choose quality coffee materials. The best marketing plan is to hold the hearts of customers with quality products.