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The term "fine coffee" was first put forward by Ms. Knudsen of the United States in Coffee and Tea magazine. At that time, Ms. Knudsen, as a coffee buyer of B.C. Ireland in San Francisco, was very dissatisfied with the neglect of the quality of raw coffee in the industry, and even some big roasters mixed a large amount of Robesda beans in the comprehensive beans, so she put forward the concept of fine coffee to advocate the improvement of the quality of the industry. This term is used to describe coffee beans with distinctive flavor characteristics that grow in a special environment. Its use in international coffee conferences makes it spread rapidly.

In fact, according to Ms. Knudsen, people started drinking fine coffee, but later, due to the growing demand for coffee, the discovery and use of new coffee varieties led to the decline of coffee quality. later, people even began to dislike this bad coffee and began to turn to other drinks. In this case, Ms. Knudsen re-made people realize the value of boutique coffee, which led to a boutique coffee boom. In the United States, there are enterprises and stores in pursuit of boutique coffee represented by Starbucks. The market for boutique coffee is also growing. In the 1990s, with the rapid increase of boutique coffee retailers and cafes, boutique coffee has become one of the fastest growing markets in the catering service industry, reaching $12.5 billion in the United States alone in 2007. Now boutique coffee has become the fastest growing coffee market. Coffee producing and importing countries around the world are aware of the great potential of the boutique coffee market, and continue to make efforts to the production and production of boutique coffee.

Hawaiian coffee is the only top variety produced in 50 states in the United States, and the United States is naturally its largest market.

Of all the coffee producers, Hawaii has the most stringent management of the coffee industry, the highest labor costs and the best level of investment.

Hawaii's coffee industry has to compete with the expanding tourism industry. Most coffee is grown on the slopes of Mauna Loa. Mauna Loa was originally a volcano located in the western part of the Kona region on the island of Hawaii. The coffee producing area is about 30 kilometers long and its growing areas are mainly concentrated in the north and south of the area. Coffee trees are planted in relatively desolate areas, but their soil is fertile and contains volcanic ash. Although it takes a lot of physical labor to start planting and it is difficult to manage, it is comforting that Kona's coffee trees (at least those growing above 90 meters above sea level) do not seem to be affected by any diseases and insect pests.

Although Hawaii is often affected by tornadoes, the climatic conditions are very suitable for the coffee industry. There is plenty of rain and sunshine here, and there is no worry of frost. In addition, there is a strange natural phenomenon called free shade (freeshade). On most days, at about two o'clock in the afternoon, white clouds appear in the sky, providing the necessary shade for the coffee trees. In fact, it is such excellent natural conditions that make the Arabian varieties of coffee in Kona produce more than any other plantation in the world, and always maintain high quality. For example, it produces 560,900 hectares per hectare in Latin America and 2240 kilograms per hectare in Kona. To the displeasure of coffee fans, only about 1400 hectares of coffee are produced.

Real Kona coffee is indeed a treasure in the world and is not easy to find. The best Kona coffee is divided into Extra Fancy, Fancy and Number One. This third-class coffee is produced on manors and under natural conditions. Most of the coffee that calls itself "Kona" now contains less than 5% of the real Hawaiian Kona coffee. Another kind of Hawaiian coffee can be found in the United States-Hawaiian Kaj Farm Coffee (Kai Farms).