Madagascar is basically the producer of Robbins coffee, commercial coffee beans.

The term boutique coffee was first coined by Ms. Knudsen in Coffee and Tea magazine in the United States, when Ms. Knudsen served as B.C. Ireland's coffee buyer in San Francisco, she is very dissatisfied with the industry's neglect of green coffee bean quality, and even some large roasters mix a large number of robersta beans into the mixed beans, so she proposed the concept of fine coffee to advocate the industry to improve quality. The term is used to describe coffee beans that have distinctive flavor characteristics and are grown in special environments. Its use at international coffee conferences spread quickly.

In fact, according to Ms. Knudsen, people started drinking fine coffee, but then as coffee demand continued to grow, new coffee varieties were discovered and used, and the quality of coffee declined. Later, people gradually abandoned this bad and bad coffee and began to switch to other drinks. In this context, Ms Knudsen's re-awakening to the value of fine coffee has led to a fine coffee craze. In the United States, Starbucks has emerged as a representative of the pursuit of boutique coffee enterprises and stores. The market for specialty coffee also continued to grow, becoming one of the fastest-growing markets in the foodservice industry in the 1990s with the proliferation of specialty coffee retailers and cafes, reaching $12.5 billion in the United States alone in 2007. Fine coffee has become the fastest-growing coffee market. Coffee producing and importing countries around the world are aware of the huge potential of the specialty coffee market and continue to make efforts in specialty coffee production and preparation.

Madagascar is basically a producer of Robaik coffee, but there are plans to increase the cultivation of Arabica coffee beans.

Since 1989, the island's coffee industry has been privatized and deregulated, with total coffee production reaching around 1 million bags per year. Domestic consumption of coffee is high because Malagasy people like to drink coffee. The country produces excellent quality Roscoff coffee and France is its main export market.

The Malagasy government plans coffee plantations of approximately 2000 hectares of Robaix coffee and approximately 5000 hectares of Arabica coffee. Therefore, the development of coffee on the island depends on its potential in Arabic coffee, once developed successfully, this coffee is expected to be excellent.