What is pure coffee?

Recently, China Resources Beverage has been reloaded, taking the lead in launching the real straight-fire instant coffee FIRE coffee. This passionate drink with pure taste has caused ripples like a sharp arrow and won wide acclaim from industry insiders and enthusiasts.

It is reported that the taste of FIRE coffee is more mellow, and its secret lies in its unique straight-fire baking process. After layers of selection, each coffee bean has to go through two special baking processes. The first is hot air baking, the soft hot air will roast the coffee beans slowly and deeply, so that the original aroma of the coffee beans will be gradually released; the second step is to roast the coffee beans directly, and the coffee beans will be in direct contact with the flame of precise temperature control. ensure that the full-bodied aroma of coffee beans is fully extracted.

In addition, FIRE coffee also gives itself more brand connotation, and its advanced and unique baking technology not only shows a professional level, but also a symbol of high quality of life. As the slogan of beverage coffee coffee puts forward, "the experience of direct fire is really delicious!" High-quality, orthodox ready-to-drink coffee represents a unique personality of passion and progress, which precisely establishes a unique market share for the beverage coffee.

The spokesman of FIRE hot coffee TVC is the tenacious singer Yang Kun of The Voice of China. From "it doesn't matter" ten years ago to "really care" ten years later, Yang Kun never gave up on the road of growth and explosion, and his passion was like one!

The long river of life is colorful, there are wind and rain, there are also rainbows, from immature to mature, from green to success, this kind of experience is as gorgeous as straight fire baking; if accompanied by pure FIRE coffee, passion may always follow!