Why do you mix coffee? which country first began to mix coffee?

Although some fixed varieties of coffee can be drunk directly as individual coffee, most of the coffee has more or less defects in flavor. For example, there is no special flavor, lack of depth, not strong enough, or a certain taste is too strong. In order to make up for these deficiencies, it is necessary to combine several kinds of coffee beans with different characteristics to create a harmonious and deep flavor.

In addition to flavor considerations, there are many commercial considerations, such as creating a brand.

In 1870, Joel, a grocery store salesman from Kentucky and the founder of Maxwell, felt that the coffee did not meet his requirements, so he began to try to mix different coffee beans. When he came up with a taste to his satisfaction, he took it to the prestigious Maxwell Hotel in Tennessee. This is a hotel with the traditional characteristics of hospitality in the American South. Before long, Joel's coffee, with its unique flavor, became the most popular product at the Maxwell Hotel, and the coffee roaster here became the largest in the United States. As a result, the Maxwell Hotel gave its elegant and unique name to Joel's coffee.

Highlighting the good flavor and eliminating the bad things will also be the purpose of blending, want a more balanced cup of coffee, want a cup of acidity, strong mellow thickness and great plum fruit aroma and great fat? That matching must be a shortcut, for the business operation of such a high cost and difficult to find.

A good name will add a lot of points to the match, so it is easier to create selling points, such as the "black cat" match of "intellectuals" and the "curler" of "Tree Pier City" are all successful examples.