Mexican coffee bean variety Aldumara coffee introduces boutique coffee

The international image of Mexican coffee. Their goal is to increase domestic consumption at least twice as much.

Mexico originally uses 0.743 kilograms of coffee beans per person, and they will raise it to 1.5kg per person within four years, plus the federal government subsidizes the purchase of coffee beans worth about $18 million to $19 million. As a result, Mexico's domestic coffee consumption will increase from 13 million bags to 26 million bags.

Giesemann recently focused on advertising boutique coffee and educational promotion videos on major Mexican television stations, saying: "it is a very difficult task to increase coffee consumption per person, which is why we have set a target of 1.5kg per person within four years. He very much hopes that through these colorful TV commercials, many Mexicans who are addicted to Coca-Cola will be able to switch to coffee.

Mexico is one of the top consumers of soft drinks in the world, but it ranks last in terms of coffee consumption, which is undoubtedly ironic to Mexico, which ranks fifth in the world in terms of coffee production.

Almost all coffee-growing areas in the world were developed by colonists who increased their income by growing and exporting coffee and other crops.

It was only in Ethiopia that coffee was wild at first and then was grown because local residents began to like the black and hot drink.

In recent years, as the market price of coffee has fallen to an all-time low, many coffee producing countries, including Mexico, have suffered an unprecedented crisis, so they tend to increase their coffee consumption in an attempt to reduce the impact of price fluctuations in the international market.