Jane Goodall Fair Trade blend Coffee Italian blend Coffee beans

Billions of small-scale farmers in developing countries live on less than $2 a day. They struggle to feed their families, send their children to school and retain their land. Fairtrade supports and resources to lift farmers out of poverty and invest in their communities.

The fine coffee industry has made great efforts to test and study the varieties and harvesting methods of coffee. Tim, for example, spent a lot of time working with farmers to experiment with different coffee harvesting methods. In addition, boutique coffee shops respect coffee farmers and actively raise the purchase price of good coffee, hoping that farmers can have the initiative to produce better coffee beans, achieve sustainable development and win-win, more and more good coffee, and the taste of fine coffee is getting better and better. And single-estate, single-tree coffee also has a rich balance of aroma and taste. It is obviously a pity to continue to blend these characteristic coffee beans.

To make coffee blends, even seasonal blends (usually about 3 months, coffee shops will change the blend once) are difficult to avoid to the late blend of aroma and taste is not as good as when the blend was first launched. This is because the overall quality of coffee beans will decline with preservation, but different coffee beans, this quality decline rate is not the same. For example, a blend of coffee used in 3 estates is likely to have a lot of bean quality decline from the second month, but the other two beans are likely to maintain high levels for 4 or 5 months without significant taste change, but due to poor quality changes in one of the coffee beans, this blend cannot continue to be used. The use of single beans can avoid this problem very well. If this bean is not easy to preserve and the quality declines rapidly, the coffee shop can purchase less, enough for 1~2 months to adjust the taste. And those beans that are easy to preserve can enter more and get a price advantage, which is beneficial to coffee shops and consumers.

In fact, if I know that a coffee shop can provide several single concentrated products at the same time, if I am a guest, I can change the style of drinking, and I will be very happy to do comparison. Maybe I want to try different varieties more frequently. The frequency of visiting coffee shops is higher. Drink a few more cups. Coffee shops are also very happy.

An eight-story garment factory in Bangladesh killed more than 1100 workers in 2013. Fairtrade certified factories must comply with internationally recognized labor standards and safety regulations and provide safe working conditions for workers.

Farmers are often forced to engage in agricultural activities that compromise local ecosystems. Fairtrade farmers, by contrast, adhere to strict environmental standards, and higher prices enable them to invest in sustainable development and protect their land for future generations.

An estimated 200 million hours a day are spent collecting water worldwide. As a responsibility, many Fairtrade certified farms and factories use their community development premiums to build wells and ditches that bring clean water to villages in the first place.

Each year, about 128000 Americans are hospitalized for foodborne illnesses. Fairtrade-certified farms ban the use of the most toxic pesticides and routinely use premiums to improve wastewater treatment and train workers to produce safe foods, ultimately improving the quality of their products.

Globally, nearly 100 million children aged 5 to 17 work in agriculture. Fairtrade prohibits child labor, and farms often invest in Fairtrade premiums to ensure that children are not working in agriculture but in school.

While women do a lot of work, on small farms, large estates and factories, they often face discrimination and harassment. Fairtrade combats these problems and empowers women through education, leadership roles and equal representation on workers 'committees.

There are 123 million illiterate youth worldwide, 11 per cent of the total youth population. Many Fairtrade certified farms and factories use their community development premiums to build schools, purchase school supplies and fund scholarship programs that benefit young students.