The aristocracy of Chinese Coffee-chain Market

Most of the coffee shops in China are chains. What do you mean, chain? Is popularization. You have taken the popular route, why are you still selling so much? you have a problem with yourself. Also make up all kinds of names to bluff people, what real pot, nonsense, not true pot or fake pot, paper paste, can you make coffee? There is no blue mountain, where is the blue mountain? where is the blue mountain, where is the blue mountain? where is the blue mountain, where is the blue mountain? where is the blue mountain, where is the blue mountain, where is the blue mountain? where is it, which country or province? You play chain games and are surprisingly expensive, which in itself is a contradictory business strategy. I think these stores should lower the price of coffee, and the quantity should be doubled to let them drink. If they are addicted to drinking too much, your market will be consolidated and expanded. In addition, we should also manage the dim sum cake well. The knowledge here is no less than coffee, and the room for making money is no less than coffee. Don't just focus on the Hong Kong and Taiwan model. Hong Kong and Taiwan are all owned by China. What kind of international integration is that? learn how other countries run coffee shops. If there is no good snack, it will be useless if the pot is real and the mountain is blue. I have been to several coffee shops in Beijing and Tianjin this time. I saw that the decoration was old, playing cards in the corner upstairs, coaxing the children, doing everything, and few of them actually drank coffee. This is a sign of decline. Coffee can not be sold, the benefit is not obvious, and there is nothing the migrant workers can do about it.

The aristocracy of coffee should belong to the ten-mile field written by Zhang ailing. At that time, people's living standards were generally very low, and there were very few people who had the money to consume coffee. There was no way to kill them if the market was small and the price was high. But now the situation in China has changed so much that everyone can afford coffee. In this market situation, it is foolish to make coffee aristocratic. You bring the price down and the quantity up to make consumers feel affordable. Let's see if anyone will come.