The difference between freshly ground coffee and instant coffee

Modern fast-paced life has created a lot of simplified goods for us, and instant coffee is one of them.

"instant coffee" is not coffee, which is a common view in the traditional coffee industry. Because instant coffee is a synthetic product of industrialization, it should be said to be a substitute for coffee, rather than coffee in the original sense. Because in the enjoyment of traditional coffee, from the grinding, cooking, filtering of coffee beans, as well as the selection of utensils and different blending techniques, are very particular. On the other hand, instant coffee is only flushed with water, although it also has the taste of coffee, but it loses the thick cultural atmosphere in coffee making.

In particular, the most direct after-effect of instant coffee is that coffee culture is declining among the younger generation, especially in some newly opened areas where there is no habit of drinking coffee, instant coffee has occupied a dominant position from the market to people's ideas.

From this, I think that our tea culture seems to be facing such a challenge. Tea art and tea ceremony have now been reduced to performances on the stage. Teahouses with folk cultural traditions are either in decline or have been transformed beyond recognition. The so-called tea bags and sweet and greasy tea drinks are becoming a "substitute for tea" on social occasions or for the younger generation. Maybe one day, when we want to drink tea in a foreign country, all we can get is a can of tea.

Modernization is making our life easier, but it is also simplifying many of our precious cultural traditions. Should we also allow ourselves to relax and enjoy this unique cultural atmosphere?

In fact, whether it is tea culture or coffee culture, the traditional production method is not so complicated. A cup of freshly ground coffee takes no more than 5 minutes from preparation to making. At the same time, we can choose any way we like to brew it. From simple and pure follicles to romantic Italian, we can experience the wonderful fun!

Commercial production does give birth to instant coffee, but we know the disadvantages of instant coffee and the beauty of freshly ground coffee, so now is the time for us to bid farewell to the instant era and enjoy freshly ground coffee!