Harald Harra-- primitive and simple

Harald, a name that reflects the rise and fall of Ethiopia; Harald Coffee, known as "coffee in the wilderness", is more like a beautiful legend.

Harald coffee has a high-quality Arab flavor, but the taste is different. Some are full-bodied, low-bodied and have a strong wine flavor, while others are rich, smooth with a light fruity aroma, or with a wonderful dark chocolate finish. But most importantly, it has almost the lowest caffeine content.

Ethiopia is the first country in the world to grow coffee and maintain the oldest coffee culture. Today, it is still usually grown in a small-scale family, and maintains very traditional and ancient coffee growing techniques and methods, so pesticides and other chemical fertilizers will never be used, so Ethiopian coffee, like Yemeni mocha coffee, is the best choice for those who advocate nature.

In the 6th century, people in Ethiopia began to chew coffee and spices together, and it was most common for hunters to wrap coffee in bacon as the best dry food so that they could have enough to eat and have the spirit to hunt. So chewing coffee has been handed down as a tradition in Ethiopia.

By the middle of the 13th century, Ethiopia had been using pans as a tool for roasting coffee, leading the development of coffee culture.

Harald is an ancient city with a long history and one of the four holy cities of Islam. Harald was once the historical capital of Ethiopia.

In the era of underdeveloped means of transportation, especially in the era of horses as the main means of transportation, high-quality thoroughbred horses have become the goal that people pursue and aspire to, while Harald in Ethiopia has the best thoroughbred horses in the world. so their initial classification of coffee was that "quality coffee is as important as horses of purebred blood."

So the bags of Harald coffee beans we saw still have pictures of horses on them. This traditional packaging has been maintained until now. The appearance and taste of Harald coffee itself can be seen as a high grade.