Starbucks Uganda Xipi Falls Coffee Bean Flavor description Variety introduction to the Regional treatment method of the Manor

Starbucks Uganda Tin Pi Falls Coffee Bean Flavor Description Manor Area of Origin Treatment Variety Introduction

Coffee was the first product to be labeled "fair trade," and coffee farmers benefited from it. Chilean FLO compliant producers sold coffee beans last year for $1.26 a pound, compared with 47.35 cents a pound on the New York Futures Market. However, FLO does not pay for products directly, but mobilizes large companies by promoting the "Fair Trade" logo. Fairtrade has held several publicity events in front of Starbucks coffee shops, where FLO members hold up photos of coffee farmers toiling and tell Starbucks drinkers that "a coffee farmer who works hard to sell a kilogram of coffee beans earns much less than our coffee shops earn selling a cup of Italian coffee." FLO members also display the slogan,"Taste Fair," introducing consumers to coffee with the "Fair Trade" logo. Many people immediately left Starbucks and bought Fairtrade coffee to go. "If consumers understood that they were helping a coffee grower with every bag of Fairtrade coffee, I don't think many consumers would begrudge paying a little more," said Simon, head of product at FLO France. Under this campaign, Starbucks also joined the Fair Trade campaign, buying products from qualified producers at FLO's purchase price each year, processing them and selling them in stores with the "Fair Trade" logo, and paying FLO a logo royalty.）

Coffee was the first product to be labeled "Fair Trade," and coffee farmers got a real boost from it.

at. FLO compliant producers in Chile sold coffee beans for $1.26 a pound last year, compared with $1.26 a pound in New York, USA, at the time.

The futures market was trading at just 47.35 cents a pound. However, FLO does not pay directly for the acquisition of products, but through promotion.

Fair Trade logo to mobilize large companies to join.

Fairtrade has held several promotional events in front of Starbucks coffee shops, and FLO members hold coffee farmers 'hard work

A coffee farmer worked his ass off to sell a kilo of beans.

It's a lot less than what we make selling a cup of Italian coffee in a coffee shop here." FLO members also put up signs

"Taste Fair" introduces consumers to coffee with a "Fair Trade" logo. Many left immediately.

Starbucks, buy fair trade coffee to go. Simon, head of product at FLO France, once said,

If consumers understood that every time they bought a bag of Fairtrade coffee they were helping a coffee grower, I think

A lot of consumers don't begrudge spending a little more."

Under this publicity campaign, Starbucks has also joined the Fair Trade campaign, offering FLO purchase prices to eligible customers every year.

Producers buy products, process them, sell them in stores with the "Fair Trade" logo, and pay FLO for the logo.