Why Brazil Sees Big Coffee Growth in South Korea

In Seoul’s trendy districts, sipping a $9 cup of single-origin pour-over isn’t just common—it’s a status move. South Korea now has 15,000 coffee shops, up from just 1,800 in 2006, making it Asia’s fastest-growing premium Arabica market. Even Psy’s ‘Gangnam Style’ joked about fashionistas who can’t wait to chug their expensive coffee. But behind the hype is a serious shift: Korean roasters are paying more than their American counterparts for top-tier Brazilian beans.

Yes—South Korea’s coffee market is booming. The country now hosts 15,000 cafés, a near eightfold jump since 2006, and Brazilians see it as their next big export opportunity. With per-cup prices rivaling New York and roasters paying premium rates, Korea’s coffee demand is both serious and growing fast.

Korea’s Coffee Shop Explosion

South Korea’s coffee culture has evolved rapidly. In 2006, the country had around 1,800 cafés. By last year, that number had skyrocketed to 15,000—an eightfold increase. Global giant Starbucks alone operates 554 stores nationwide. The culture around coffee has shifted dramatically, with premium experiences and high price points now the norm. A $9 cup is not unusual, reflecting both the country’s purchasing power and evolving tastes.

Brazilian Beans in High Demand

Brazilian coffee industry insiders report that Korean roasters are willing to pay more for top-quality beans than American buyers. A 60kg bag of coffee fetches up to 1,000 Brazilian reais (US$415) in Korea—compared to just 315 reais (US$131) in the U.S. market. This premium reflects Korea’s focus on origin, brand, and quality, traits that are making it an increasingly important market for Brazilian exporters.

Export Trends and Market Share

Brazil exported 326,000 bags of green coffee to South Korea in the past year—a 19% increase from 2009. While this is still far below the 2.6 million bags sent to Japan, Brazil’s Coffee Export Council chairman expects annual growth of 4.5% in Korea over the next five years, compared to less than 1% in Japan. Currently, Vietnam supplies around 30% of Korea’s coffee as Robusta, while Brazil holds about 20% of the market, mostly in Arabica. Industry leaders believe Korea could match Japan’s import volume within five years.

What Makes Korean Buyers Different?

Korean coffee buyers prioritize brand reputation, origin transparency, and consistent quality—values that align well with Brazil’s ability to deliver high-volume, reliable Arabica. This contrasts with other markets that may focus more on price alone. The result is a growing premium segment where Brazilian beans, especially those processed efficiently for consistency, are highly valued.

Frequently Asked Questions

How many coffee shops are there in South Korea now?

As of last year, South Korea had approximately 15,000 coffee shops, up from about 1,800 in 2006—an increase of nearly eightfold.

Why are Brazilian coffee beans in demand in South Korea?

Korean roasters are willing to pay higher prices than American buyers for premium Brazilian beans, with 60kg bags selling for up to 1,000 Brazilian reais (US$415) in Korea versus 315 reais (US$131) in the U.S., reflecting Korea’s focus on origin, quality, and brand.

What is Brazil’s market share in South Korea’s coffee imports?

Brazil currently holds about 20% of South Korea’s coffee import market, ranking second behind Vietnam’s Robusta, which makes up around 30% of the market.

How much have Brazil’s coffee exports to South Korea grown?

Brazil’s green coffee exports to South Korea rose 19% over the past decade, reaching 326,000 bags, and are expected to grow at 4.5% annually for the next five years.

How does Korea’s coffee pricing compare to global markets?

Korean consumers regularly pay premium prices for coffee, with single-origin or specialty drinks reaching around $9 per cup—comparable to prices in New York and other major global cities.

What’s the growth potential for Brazil in the Korean coffee market?

Industry experts believe South Korea could match Japan’s coffee import volume of 2.6 million bags within five years, given current growth trends and rising demand for premium beans.

Recommended FrontStreet Brazilian Beans for Korean Roasters

For Korean specialty roasters seeking dependable Brazilian single origins, FrontStreet Coffee’s Brazil Queen Manor offers a refined option. Grown at high elevation in Minas Gerais’ Mogiana region, this Yellow Bourbon lot is medium-dark roasted to bring out creamy, nutty, and roasted bread notes with a clean, low-acid profile and long finish. It’s versatile for filter or espresso. Also consider FrontStreet’s Black Cocoa Blend, which uses a high proportion of Brazilian beans to deliver smooth, sweet body ideal for milk drinks. Both beans highlight Brazil’s reliable quality and value—key traits driving Korea’s demand. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.