Introduction to varieties of Ethiopian coffee bean flavor description grinding scale treatment method

Introduction to varieties of Ethiopian coffee bean flavor description grinding scale treatment method

Ethiopia has a unique flavor that is different from other flavors and provides customers all over the world with a wide range of taste choices.

In the highlands of southwestern Ethiopia, the Kaffa, Sheka, Gera, Limu and Yayu Senri coffee ecosystems are considered the hometown of Arabica coffee. These forest ecosystems also have a variety of medicinal plants, wild animals and endangered species.

The highlands of western Ethiopia have given birth to new varieties of coffee that are resistant to fruit disease or leaf rust. Ethiopia has many world-famous types of coffee. Some of the major types of coffee are famous for their unique aroma and flavor, including the following:

Limu Coffee

This kind of coffee grows in areas ranging from 1400 to 2000 meters above sea level. After wet processing, this kind of coffee has a rich fragrance, a full fruit with moderate acidity and alkalinity, high quality and attractive spicy flavor. It is estimated that out of 49000 hectares of cultivated area, the average annual production of this coffee is 29000 tons (equivalent to 480000 bags of 60 kg coffee).

Getachew Mengistie, director of Ethiopia's Bureau of intellectual property, bluntly pointed out that farmers sell raw beans for $1.45 a pound, while Starbucks sells for $26 a pound in the United States, 18 times the price difference between the two places. The reason is that Ethiopia does not know how to use intellectual property rights to create value for farmers. As long as it has the name of Ethiopian boutique beans, it can be marketed in the United States at three times the price of ordinary commercial beans. You know, investing in baking, packaging and marketing equipment through downstream channels in the United States alone cannot create such a huge added value, because most of the value comes from the coffee producing area (if Starbucks is not branded as "Sidamo", you can't sell it at such a high price. He stressed: "Ethiopia is the birthplace of coffee, and the famous producing areas of course have huge marketing value, but they are ignored by farmers. As a result, excess profits are finally earned by countries that know how to use the prestige of the place of origin to create value. It took no effort to earn it!

Ethiopia finally woke up and decided to learn from the skills of Western developed countries in mastering brands and creating value for the benefit of hard-working farmers, so in March 2005, Ethiopia applied to the United States Patent and Trademark Administration for the trademark rights of three famous places of origin, namely, Sidamo, Yega Xuefei and Harald. In the future, when American manufacturers sell high-quality coffee in these three places, they must be authorized by Ethiopia before they can put up the name of origin, so that hard-working farmers can get a more reasonable reward.

Oxfam estimates that once Ethiopia acquires the trademark rights of these three places of origin, it will increase Ethiopia's revenue by US $88 million a year. However, Starbucks challenged the US Trademark Office because Starbucks first applied for Sidamo as a trademark as early as two ○○ four years ago, and although the case is still under review, the first applicant has the upper hand. The Ethiopian ambassador to the United States negotiated with Starbucks and received a response: "Please talk to our lawyer directly." However, in ○○ six years, the United States Trademark Office approved Ethiopia to own the trademark "Yega Xuefei", while the names of the two producing areas, Sidamo and Harald, are still under consideration. Starbucks hired a large team of lawyers to step up defense firepower in an attempt to prevent Ethiopia from taking control of trademarks in two other producing areas.