Introduction of flavor description and taste varieties of Yunnan coffee export trade data

Introduction of flavor description and taste varieties of Yunnan coffee export trade data

First, the market share of major exports has dropped sharply. In 2013, Yunnan exported 34000 tons and 590 million yuan of coffee to the European Union, down 17.3% and 18.1% respectively, accounting for 68% of the province's coffee exports, down from 76.3% in the previous year, with exports to Germany, France and other major consumer countries falling by 22% and 16.8% respectively. In the first two months of 2014, the value of the province's coffee exports to the European Union continued to decline by 1% and 3.8%.

Second, both general trade and bonded exports have declined. In 2013, the province's general trade exports of coffee totaled 39000 tons and 680 million yuan, down 21.4% and 22.2% respectively, while the value of exports in special customs supervision areas increased from 4599 tons and 68.2 million yuan in the previous year to 15000 tons and 190 million yuan respectively. In the first two months of 2014, the value of coffee exports from the province's general trade continued to decline by 7.5% and 10.1%, while the value of exports from special customs supervision areas also dropped sharply by 43.5% and 39%, respectively.

Third, the value of exports from the main coffee producing areas has decreased significantly. In 2013, Yunnan Simao exported coffee worth 14000 tons and 260 million yuan, down 10.2 percent and 11 percent respectively in the first two months of 2014, while exports worth 2848 tons and 42.56 million yuan continued to decline by 35.4 percent and 49.7 percent, respectively. Dehong, another major coffee producing area in the province, had a coffee export value of 2223 tons and 28.38 million yuan in the first two months, which also dropped sharply by 43.5% and 43.7%.

In view of the obvious characteristics of Yunnan coffee, a typical "export-oriented" agricultural economy and export driven by "quantity", as well as practical problems such as easy to be subject to futures price fluctuations in the international market, imperfect industrial chain, imperfect collection and storage mechanism, it is suggested that: first, give full play to Yunnan's advantages as the main producing area of coffee, establish a national coffee commodity trading center, and gradually form a price mechanism in line with the international futures market. Strengthen the discourse right of Yunnan Coffee International pricing The second is to deepen the level of industrial development, strengthen policy support and guidance, popularize the characteristic operation and management mode of "company + base + cooperative" of Yunnan coffee leading enterprises, and change the traditional decentralized management mode of planting, purchasing and purchasing. Establish a closer interest relationship between farmers and enterprises The third is to further open up the domestic consumption market of coffee, change the single business model of exporting raw materials and relying excessively on the external market, perfect the industrial chain, and at the same time strive to improve and develop the domestic operation and sales model, change the dominant situation of domestic "Starbucks" and other leisure consumer coffee foreign brands, and truly establish China's independent leisure consumer coffee brand.