How to create a good atmosphere and marketing mode for coffee franchisees

Lazy and comfortable atmosphere has a lot to do with indoor lighting, the use of the strength of lighting can make coffee franchisees more comfortable. Persistence and demanding in all aspects can make customers feel the intentions of operators, so that your cafe can accumulate a little bit of reputation, so as to gain more customers' favor. It is also very important to shape the atmosphere of coffee franchisees. For consumers, going to a coffee shop is not only to enjoy a cup of coffee, but also to enjoy the leisure and relaxing environment brought by the coffee shop. When consumers drink coffee, they respond not only to the physical and substantive attractiveness of coffee, but also to the whole environment, such as service, advertising, impression, packaging, fun and other incidental factors. For coffee shops, the ingenious use of space aesthetics, the design of an ideal drinking coffee environment can well attract consumers. Secondly, light is used to attract customers' attention to coffee. As a result, coffee may have an ancient and mysterious attraction at the dimmer bar. Coffee products are mainly based on brown and black, which will absorb more light, so if you use softer fluorescent lights, the atmosphere of the whole coffee shop will be more comfortable, of course, the light of the coffee shop is not limited to neon lights, the use of light is first of all to guide customers in and taste coffee in the appropriate light. Therefore, the total brightness of the light should be lower than the surrounding, in order to show the characteristics of the coffee shop, so that the coffee shop to form an elegant leisure environment, so that customers can follow the light to enter the warm cafe. But we should also be careful not to be too dark, if the light is too dim, it will make the cafe show a dull feeling, which is not conducive to customers' taste of coffee.

When consumers drink coffee in cafes, what most people pursue is a comfortable and lazy atmosphere. If the coffee franchise creates a good atmosphere, it can increase the stickiness of old customers and attract new customers at the same time. So, how to market this comfortable and lazy atmosphere, first of all, we should start with lighting.