With the continuous change of domestic catering environment, how to break through the tight encirclement of ordinary coffee beans

For a cup of strong espresso, high-quality beans are essential. Caffe Pascucci is very strict with coffee beans, checking everything from the selection of coffee beans to baking. In terms of selection, Caffe Pascucci coffee beans mainly come from Haiti, which has a good climate. Moreover, the local people do not use fungicides, insecticides and chemical fertilizers in the planting process, so the coffee beans produced are pure natural and pollution-free. As a result, Haitian coffee beans are full-grained, rich in flavor, medium to low acidity and mild in taste, making them the best choice for making high-quality coffee.

In terms of baking, Caffe Pascucci uses a patented slow baking process that bakes coffee beans over medium heat for 18 to 25 minutes, evaporating the water in coffee beans naturally to obtain high quality coffee beans. In the whole slow roasting process, the roaster controls the various stages of coffee roasting through modern computer technology, and compares the coffee burst sound collected with other baking parameters. Such scientific management and unique technology enable coffee beans to get the best roasting results.

Over the years, Caffe Pascucci has always adhered to a professional and dedicated attitude, checking the selection of coffee beans, roasting coffee beans and recruiting baristas at all levels, only to provide people with a cup of strong espresso. We all know that stars join coffee shops. In the early stage, they can accumulate customers by virtue of their own fame. This is an advantage. Of course, we need to make more efforts later to highlight its difference. For ordinary coffee franchisees, only choosing the right coffee brand is the key to success. But as far as the current coffee market is concerned, due to the change of consumer groups, only one good brand is not enough to attract these 80, 90 new generation customers. Today is a world for young people, who no longer care about the price, but prefer authentic boutique coffee. And Caffe Pascucci is such a brand that can bring authentic coffee flavor according to relevant data, investing in coffee is no longer a minority investment project, and even stars have followed suit to invest in the coffee industry. For example, badminton champion Lin Dan opened his first store in Beijing's soho Shopping Capital in March 2014; the national goddess Angela baby stepped into the coffee field as early as 2011, opening the "baby coffee" baby coffee shop of the same name in Mong Kok, Hong Kong; and our makeup goddess Wang Likun also announced the opening of her Keeny store on April 16 this year. Thus it can be seen that the prospects of the coffee industry are becoming more and more optimistic, but in the face of such fierce competition and experts gathering in the coffee market, what can coffee franchisees do to break through the encirclement?