Coffee with the name of magic drink

About 700 years ago, coffee, known as the magic drink, accompanied Italy's long-standing water city culture, was brought to other countries in Europe and America: Canada, Switzerland, France, the United States, etc. And it's all over the world today. Italy is a beautiful country, and when people visit Italy, two things impress them most: men and coffee. In Italy, there is a famous saying: men like good coffee, both strong and full of enthusiasm! Espresso is the man in coffee!

Ancient italy, beautiful and charming venice water city quietly flowing, she witnessed the espresso fragrance floating in europe every moment; mid-19th century, influence espresso growth history important figure: harvey. Mr. Coase refined the coffee roasting, modulation, quality evaluation, management and operation system of Italy's famous espresso coffee at that time and surpassed the original royal coffee culture; made the brand and service system more perfect; Harvey. Mr. Coase's two-year series of major initiatives on Italian espresso coffee further established the unshakable royal status of espresso coffee in Italy; at that time, a popular sentence: European coffee culture originated from Italy, Italian coffee culture originated from espresso coffee, espresso coffee can be said to be Venice's cafe leader, at that time Venice espresso coffee shop door often see some guests are not seated, lined up in a long queue.

Italian espresso has been a huge success in Europe for half a century. Italian espresso coffee international management group to carry forward the original coffee culture as the task, to professional, dedicated, expert, for the enterprise business philosophy, the company adhering to the integrity, realistic spirit, adhere to customer-oriented, value franchisees, cherish each franchisee and our Italian espresso coffee cooperation opportunities. Common development, welcome coffee new wealth journey. Create the spirit of new coffee culture, royal quality, phoenix wings ideal, according to the needs of each customer to develop personalized service program. The biggest advantage of espresso coffee is localization marketing concept, its core is: all business activities of the enterprise to espresso coffee chain stores as the core, rather than personal preferences, habits prevail, enterprise norms must change with regional changes caused by customer changes. Localization is not localization in the full sense. Tending to localization refers to maintaining and consolidating the Italian brand and the basic characteristics of service, and appropriately handling the franchise business form to create a business atmosphere similar to the natural and cultural environment of the host country.