Description of taste and flavor of Rwandan coffee beans with a small proportion of exports

Mr. Albert, the chief representative of the China Representative Office of the Rwanda Development Agency, said bluntly that the country's coffee exports to China accounted for a small proportion of its total exports when talking about Rwanda's coffee exports to China. "the annual export of coffee from Rwanda is about 30,000 tons, while less than 1,000 tons of coffee is exported to China, accounting for a very small proportion." Mr. Albert said, "the latest data we have is from 2008 to 2009, and the export value of Rwandan coffee to China is about more than 100000 US dollars, about 50-100 tons. In 2010, China imported a small amount of coffee, mainly well-packaged ripe beans. There are both raw and cooked beans imported in 2011. "

In the face of China, a huge emerging market, African coffee has been in a lukewarm, slow development stage, for many reasons. First of all, compared with the traditional Chinese tea culture, the rise of Chinese coffee culture is short and its influence is weak.

Whether a city's coffee culture is strong or not can be seen intuitively from its coffee sales. Just take Beijing and Shanghai, the two major cities of China, as an example. Shanghai had related coffee promotion in the 1930s, and coffee had already entered the Shanghai market at that time. The cultivation of coffee culture in Shanghai has experienced a history of more than half a century. The coffee culture in Beijing rises late and takes a short time to cultivate. When it comes to drinks in Beijing, people may still remember the big bowl of tea in old Beijing. The different coffee cultures of the two cities bring about completely different market sales. According to the head of a company that sells Ugandan coffee in Beijing, the sales of Ugandan coffee sold in Shanghai is much larger than that in Beijing, and can even double.

African countries lag behind in the field of coffee processing and packaging, and the lack of influential private brands is another reason for their slow development in China. Due to the backward development of most African countries in the field of coffee processing and packaging, the largest exports of African countries are still raw coffee beans. After international coffee processing enterprises buy back raw coffee beans from Africa, they process, package and brand them in their respective countries. When consumers finally come into contact with the finished coffee, it has changed into "Italian coffee", "American coffee", most people do not know the origin of coffee.