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Coffee shop marketing planning case is it difficult for a coffee shop to start a business?
I believe that these cross-border cafes are only the beginning of a full understanding of their commercial value. On the one hand, the cafe itself has a lot of exclusive marketing value, on the other hand, high-related cooperation can maximize the value of the brand. I do not know when, cafes began to appear in the city like bamboo shoots after a spring rain. When I quit, I'm going to open a coffee shop.
2015-09-06 Cafes marketing planners cases entrepreneurship difficult believe cafes these cross-border -
Why is tea drinking sour? is it a normal phenomenon? Is there any sour black tea that tastes good?
The PH value of tea is important for those who suffer from heartburn and acid reflux. In this case, it is important to understand what affects the acidity of tea. Like other foods and drinks, tea is acidic. Unless your doctor tells you to adjust your diet because of heartburn or acid reflux, you may never hear of it.
2022-04-27 -
How to build your own boutique coffee brand? A case study of boutique cafes
Are you still dreaming of opening your own coffee shop or coffee roaster, but holding back because you have no idea about running a business? The answer to this question is simple. You can be the best barista in the world and easily win bonuses and honors in the barista competition, but in the final analysis, what you have to strive for is to meet the needs of consumers every day, but this is completely different.
2016-07-18 Should where to build belong to own boutique coffee brand cafe case -
Starbucks accompanying card transformation phone case sweep can buy coffee
Starbucks Japan will soon launch a new series of "STARBUCKS TOUCH," breaking through the previous card format, presented in the shape of a phone case, and built-in FeliCa inductive IC chip. In the future, consumers will be able to pay quickly through this "accompanying shell" and enjoy Starbucks coffee without having to take the accompanying card out! Since Japan introduced the accompanying card in 2002, the total
2015-11-05 buck follow card change skill case one hit coffee japan -
Tianjin Customs auctioned more than 40, 000 bottles of smuggled Starbucks coffee and sold 190000.
Tianjin Daily News reporter Ji Yan Tianjin Customs said that a series of cases of smuggling and import of Starbucks-branded coffee beverages made in the United States by underquoted prices were uncovered by special operations a year ago. So far, five criminal cases have been put on file, with a value of more than 25 million yuan. This morning, this batch of 1680 cases smuggled in by Tianjin Customs for the first time were smuggled at low prices (24 cases each).
2016-08-12 Tianjin customs auction ten thousand more smuggling Buck coffee 190000 -
How to adjust the roughness and fineness of the bean grinder? how to adjust the roughness value of a few carvings?
How to adjust the bean grinder, how to adjust the thickness and fineness of the dial, so my last suggestion is, in the case of fixed beans, first set the amount of powder, and then find the thickness of powder, and then use a more wavering strength to find the feel. Obedience should be the highest, but it is also this point. I think it can increase wavering the most, when you use counterbalance to grow beans, find a good scale, and determine the amount of powder.
2017-01-04 Bean grinder how thickness scale tone moment value -
Besides the gold and jade of Shangdao coffee
The joining style of Shangdao Coffee seems to fundamentally determine the dilemma faced by Shangdao coffee consumers in safeguarding their rights. The beneficiaries behind this brand do not have a unified brand awareness and business philosophy. They are more like alternative consumers of Shangdao Coffee, but they consume the brand value of this brand and abuse this consumption right indiscriminately. Wen Lao Ma
2014-04-27 Coffee gold and jade outside coffee join style it seems fundamentally decided disappear -
Coffee training Entrepreneurship Class how to make a profit by opening a Cafe
When a person has an ambitious and expectant vision of opening a coffee shop, they usually think of long queues of customers waiting for coffee and cash registers filled with cash. this fantasy makes them sweet for the industry. However, in fact, this is not the case, the reality is not what they think. According to statistics, 95% of the food retail stores are open
2015-01-12 Coffee training entrepreneurship classes cafes how profitable one person ambitious -
High-quality coffee has unique nutritional value.
Regular consumption of caffeine is not good for your health, but is that really the case? In recent years, with the continuous progress of research, coffee has been proved to be one of the best drinks for health. It is precisely because of the more nutritional value of coffee, it also attracts many people's love of coffee. Let's briefly talk about the eight nutritional values of coffee: first, coffee contains certain nutrients of coffee.
2015-08-18 High quality coffee intake unique nutrition value frequent caffeine benefit -
Case study: 1898 Cafe through what mode to play Chinese-style crowdfunding?
The core value of these simple rules is to enable cafe shareholders to integrate investors, consumers and promoters, participate equally and actively contribute wisdom, resources and strength to the organization to achieve good expectation management and risk control. As the sponsor holds a large consumption card, in addition to his own consumption, out of the spirit of ownership and a strong sense of pride, he
2015-10-23 Case study 1898 Cafe pass what Mode play Chinese style -
Coffee gold cup extraction theory how to calculate the extraction rate of hand-brewed coffee the recommended ratio of hand-brewed coffee powder to water
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) more boutique coffee beans please add private Wechat Qianjie coffee, WeChat: qjcoffeex some time ago in a barista complaint article mentioned such a case: "I want one."
2022-09-10 -
How to crowdfund a cafe? You have to look at this case!
The concept of crowdfunding in the Internet era comes from the English fundcrowding, which means to raise money for the public. The crowdfunding mode of the network platform has sprung up abroad for five years, which is mainly manifested in four ways: donation, pre-sale, equity and creditor's rights. After this model was introduced into China, due to cultural, institutional, legal and other factors, it has not made significant progress, and it is difficult to break through the amount of financing.
2015-10-22 How crowdfunding one cafe this case no don't look. -
Extraction process of Italian espresso
In general, the extraction time of 20 to 30 seconds is the ideal extraction time for the production process of espresso extraction. (this is only a rough range, and the values will vary flexibly according to the actual situation. Do not ignore the actual situation because of the pursuit of a hard value, as is the case with the values below.) 1. Too rough grinding: the flow rate is too fast, it is possible to extract 60 ml in less than 20 seconds.
2017-01-16 Italian concentrated Coffee extraction production process -
Case Marketing: perceptual Marketing of Starbucks
Starbucks' perceptual marketing may tell you how to change the concept of experience economy from product economy to service economy, whether it is traditional manufacturing or emerging Internet service industry. on the other hand, the traditional service industry is being upgraded from service economy to experience economy. We once introduced "experience" in "think Tank Reading".
2015-11-04 Case marketing star buck sensibility maybe tell -
McDonald's Starbucks detail management creates a first-class brand
Building a corporate brand with rich personality is the most important thing for every enterprise, but we often fall into some misunderstandings. For example, some enterprises think that advertising can blow out a brand, but that is only the improvement of brand awareness. The value content of a brand does not depend solely on intensive advertising. Case study: the shaping of McDonald's brand comes from his pursuit of excellence.
2015-08-13 McDonald's Buck details Management casting first-class Brand Building having a sexual -
Espresso extraction control chart how to make a good Italian latte
Espresso extraction control chart extraction time how to make a good Italian latte drawing temperature is also very important. The higher the temperature, the faster the reaction takes place, which is universal in most cases. In the case of coffee, the higher the temperature, the faster the extraction. Different compounds have different extraction critical values, such as caffeine can be extracted below 30 ℃ at very low temperature.
2017-01-15 Concentrated coffee extract drawing time how one cup okay Italian latte -
Melbourne Vick Australian Creative Bluetrain Cafe is irresistible
[tooling] Bluetrain Cafe charm irresistible Atlas introduction Case description Project: Bluetrain Melbourne Cafe Architects Office: studio Equator location: Melbourne Vick, Bluetrain, Australia is a coffee shop designed by the studio equator. The project is located in Vick, Melbourne, Australia. Defined as people's cafe.
2015-12-29 Melbourne Vic Australia specialty creativity Bluetrain coffee -
Ruixing Coffee Vice President Late Night Starbucks Ruixing Coffee Sues Starbucks Monopoly Formal Case
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style) At noon on the 16th, Guo Jinyi, vice president of Ruixing Coffee, issued a court acceptance notice in the circle of friends. The notice shows that Ruixing Coffee v. Starbucks Coffee, Starbucks Enterprise Management (China) Co., Ltd. monopoly dispute case, has been formally filed in court. yesterday
2018-05-16 Lucky Coffee Vice President Late Night Star Buck Prosecution Monopoly Formal Case filed -
The origin, characteristics and development trend of boutique coffee
At the beginning, people drank high-quality coffee, but later, due to the growing demand for coffee, the discovery and use of new coffee varieties led to the decline of coffee quality. even later, people gradually disliked this bad coffee and began to turn to other drinks. In this case, Ms. Knudsen re-made people realize the value of boutique coffee.
2016-06-06 Boutique coffee origin characteristics development trend -
How to choose an Italian coffee machine to open a shop? is it worth buying a used coffee machine?
It is no exaggeration to say that the equipment of today's coffee shop is like an arms race. If you have LaMarzocco, I will have Sanremo, and if you have EK43, I will have MazzerZM. Especially the coffee machine, in the eyes of many shopkeepers, coffee
2023-02-17