How to open a small cafe

Wang Sen, founder of the staggered coffee brand, is an interesting man. Everyone else wants to make a lot of money on the Internet, but he is addicted to coffee. He not only wants to open a coffee shop, but also plans to teach people to open a coffee shop. This entrepreneurial idea casually asked around friends and family, nine of ten people estimated that it is not reliable.

But it was not only done, but also published a book, which is very reliable.

Why?

Judging from the fact that his university dared to make full preparations to cross Shennongjia for a year, Wang Sen not only has a dream, but also has a strong executive power and a clear mind, and the dream can be realized, as long as you work hard. So this book is not only about coffee, but also about shallow chicken soup.

In Wang Sen's view, opening a cafe can still live well, mainly to do the following:

01 the strategy of keeping small and beautiful

Ordinary people have many misunderstandings about coffee and cafes, such as coffee tastes the same, cafes are preferably large and exquisite, and cafes should be located in crowded places. And Brother Sen told you that the coffee shop should not become a chain store, that is, it should be small and beautiful like Taobao, and ordinary people have limited energy and funds. instead of asking for perfection in the first place, it is better to open a small shop of dozens of square meters, as long as the characteristics and taste are guaranteed to stand out.

02 firmly believe that niche markets can also make money

Almost everyone with a bit of literary flavor has had a dream of opening a cafe or a hotel. Why is it a dream? because these ideals have something in common: they can avoid everything in the company, can be freely controlled, and can look more leisurely. However, there are too few people who can realize these dreams. After all, the ideal is beautiful and the reality is cruel. For example, in the third-and fourth-tier small cities, there are only a few coffee drinkers. Isn't it death to open a coffee shop? However, Brother Sen's practical experience tells us that it is the third-and fourth-tier cities that lack the best cafes. As long as you do a little better and keep the strategy small and beautiful to survive, after layers of word-of-mouth spread, customers will find their own door. The reason is that China's population is so large that there are hundreds of thousands or millions of people in even a small city. As long as you provide good service and serve 100 accurate people, you will have no worries about survival.

03 find a good master to lead you through the door

If you also want to learn about coffee making and opening a coffee shop, where do you start?

The author of this book also expounds the difference between fumbling for study or attending a training school. The first is that the cost is low, the second is to pay a training fee, and the second seems to be expensive, but it actually saves Xiaobai a lot of time and energy. as for how much time and energy saved is worth, it depends on the individual.

I think no matter what kind of training has to be divided into people, there are two kinds of people in the world. The first kind of person has a strong self-study ability. Even if you give him a completely clueless field for him to learn, he can learn very quickly. This kind of person is commonly known as high achiever. The other kind of person has poor self-study ability, can't find it for a long time, and consumes all his enthusiasm. in such a rookie, it may not be unreliable to find a teacher or take part in training.

As the saying goes, black cats and white cats are good cats as long as they can catch mice. The result is more important than the process and way of learning.