How to promote coffee well and learn from the successful case of KFC

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

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In the operation of the coffee shop, promotion is a very important part of it. No matter how good the coffee is, if you can't let more people know, it will get half the result with twice the effort. Doing a good job in the promotion of the coffee market is a great knowledge. below, the editor will learn from the KFC brand with you.

From December 26 to 27, 2016, KFC freshly ground coffee joined NetEase to create a "warm delivery". At KFC's designated event restaurant, you can buy KFC freshly ground coffee to participate in the event, leaving the warm coffee to the next customer. This ingenious move, do not need gorgeous words, only use a cup of freshly brewed coffee to convey warmth, really achieve-simply warm you!

KFC freshly brewed coffee-NetEase through the warm heart customized H5, with distracted words, let consumers pay attention to some warm behaviors that have been ignored in life, and awaken people's deep love and enthusiasm for others. H5 immediately caused widespread spread in moments, consumers with their own actions, leaving the warmest memories of this cold winter.

NetEase's own program "the Street will be easy" even took to the streets to listen to passers-by's interpretation of warmth. Many netizens said that in the past, coffee could only warm hands or stomach, but freshly ground coffee from KFC could warm the heart. Some netizens expressed the hope that there would be more similar activities and use their own strength to bring warmth to others.

Popular teenager Bai Jingting and the National Girls' Group SNH48 also took the lead in joining the warm transmission, calling on netizens to participate and spread the warmth to every corner to double the warmth of this winter day!

KFC promotes its products with the help of emotional shell, giving KFC coffee more emotional attributes and making a deep impression on consumers. The "warm transfer" activity has a strong promotion attribute, using a borrowed way to let more people know about KFC freshly ground coffee.

In the mode of communication, KFC uses a variety of media forms, such as NetEase media platform, new media H5, rapidly expand the influence of the event. In addition, KFC also draws on the influence of stars such as Bai Jingting and SNH48 to drive more netizens to participate.