How many cafes are there in China? What's the living condition?

In the era of experience consumption, today, when the customer group is younger and iterative, there has never been a new category, which is so favored by young people. It is not only a symbol, a culture, but also a new industry full of vitality. Its consumer market is growing at an annual rate of 16%, several times the world average.

It's all too fast.

Today, "Ka Men" and "Meituan Dianping Research Institute" launched the first issue of beverage industry data report. The number of cafes in China exceeded 100000 in 2016, according to the report.

This is the worst time for coffee, this is the best time for coffee.

In the era of experience consumption, today, when the customer group is younger and iterative, there has never been a new category, which is so favored by young people. It is not only a symbol, a culture, but also a new industry full of vitality. Its consumer market is growing at an annual rate of 16%, several times the world average.

But at the same time, the coffee market development stage upside down, the new customer group portrait particularity, as well as the new technology iteration and impact. In this vast land with complex consumption habits, as a kind of parked product, coffee has never encountered such an unbalanced and rapidly iterative market ecology.

Fierce competition, increased shuffling speed, easy to open a shop and difficult to make money have become the common feelings of coffee shop owners.

At a time when the industry is surging and changing, we hope to provide some reliable tools for the industry.

From now on, "Ka Men" and "Meituan Dianping Research Institute" have initiated the establishment of the "Beverage big data Center" and regularly launched the industry big data.

The first issue of the industry big data report is about the current situation of cafes in China. You will see:

@ how many peers are competing on the industry track? Which track are you on?

@ what changes are taking place in the pattern of the coffee industry?

@ what is the migration of consumers in the new era? Is it consistent with your customer group?

@ what are the opportunities to break through in terms of products, environment and services under the cover of the giants of the industry?

Data sampling description: the data are extracted from three time nodes on Meituan Dianping: January 15, June 15, 2016 and December 15, 2016. coffee data from four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen and 12 key cities of Tianjin, Chongqing, Shenyang, Nanjing, Wuhan, Chengdu, Xi'an, Hangzhou, Qingdao, Zhengzhou, Xiamen and Dalian.

Some of the macro data are published by the International Coffee Organization and the National Bureau of Statistics.

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Cafe explosion:

The number exceeded 100000, and the industry reshuffle intensified.

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Cafe "explosion"

The number of cafes nationwide exceeded 10W, with negative growth for the whole of 2016, and a new round of reshuffle appeared in the industry in the second half of the year.

▲ grew slightly in the middle of the year, and industry reshuffle appeared in the second half of the year.

Conclusion

The number of cafes increased slightly in the middle of the year in 2016, but the net closure rate for the whole year was relatively high, reaching 13.5%.

The change in the number of cafes is parabolic, with a small annual growth, and a new round of reshuffle will be carried out in the industry in the second half of the year.

Cause analysis

1) the foundation of coffee market is weak

2) non-business-driven individual entrepreneurs who ignore the basic skills of business

3) mismatch between supply and demand in market segments