Management skills of coffee shop

Through the investigation on the operation experience of franchise stores for many years, it is found that the perfect marketing of a successful coffee shop should start from the following five aspects.

1. Efficacy priority strategy

From the point of view of the products that have done well in marketing at present, they are all effective in the first place, especially those that can withstand the long-term test of the market. Therefore, the first strategy of marketing is the strategy of efficacy priority, that is, the efficacy of the product should be regarded as the first factor affecting the marketing effect, and the quality and efficacy optimization of the product should be given priority.

2. The strategy of appropriate price

A reasonable price that is conducive to marketing should be the right price. The so-called "appropriate", first, the price of the product should be recognized by the consumer groups in which the product is located; second, the value of the product should be equal to the price of many products of the same type; and third, after determining the sales price, the profit margin should be equal to that of many operators of similar products.

3. Brand promotion strategy

The so-called brand promotion strategy is to improve and improve the factors that affect the brand, through various forms of publicity, to improve brand awareness and reputation. To improve the brand, we need not only quantity, but also quality. The way to improve the brand, internally depends on the quality and effectiveness of the product, so that the used consumers use word-of-mouth to spread the brand; externally, it depends on the publicity activities in marketing.

4. Stimulation source strategy

The focus of marketing activities is not to sell, but to buy, is to stimulate consumers' desire to buy. The so-called stimulation source strategy is the strategy that regards consumers as the source of marketing and constantly stimulates consumers' purchase demand and desire through marketing activities to achieve maximum service to consumers.

5. The strategy of speaking in person

The first-hand strategy is to use the fact that real people consume in the coffee shop to produce good results as a case, and spread it to other consumers through publicity so as to stimulate consumers' desire to buy. Usually, the use of personal strategies are in the form of tabloid newspapers, publicity activities, case TV features and so on.