Ren Zhengfei: give me a cup of coffee and I can rule the world.

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Ren Zhengfei: give me a cup of coffee and I can rule the world.

Give me a cup of coffee and I can rule the world

Ren Zhengfei seems to like coffee very much.

In Ren Zhengfei's conversation, the topic related to "coffee" was mentioned many times.

The speech on April 23, 2014 between general manager Ren and experts of Shanghai Research Institute, entitled "A cup of coffee absorbs cosmic energy", begins with coffee.

"I just came over for a cup of coffee today."

And he also let Huawei's scientists drink coffee.

"A cup of coffee absorbs cosmic energy. Why can't you fellow technical ideas spread to the future 'seeds' of doctors and would-be doctors? You drink coffee with the master, why can't you also drink coffee with the seed now? Coffee can be reimbursed. Don't be afraid to put it bluntly. If you don't come to Huawei, he must serve mankind, right? Input energy into the 'seed' stage, so that a large group of thoughts can be formed. Just like a stone thrown into the water causes waves, wave after wave affects the world. One of you fellow can make five such friends, one person has hundreds of fans, and you will know how many people have been influenced by a calculation. Communication is also improving ourselves, because we really can't figure out what the future is. "

He asked the scientists to go out for coffee.

"the circle of Huawei is still too small, you fellow don't go out for coffee, you just stay in the bunker, and you can't keep the bunker in the end. You scientists are locked up under the influence of clocking in. How can you go sailing in the fortress of Shanghai Research Institute? To open up? How do I clock in when I'm sailing? How do I clock in when I find a new world? How do I clock in when I sink to the bottom of the sea? There are 3.5 million sunken ships at the bottom of the sea from Europe to Asia. how do those who sink to the bottom of the sea clock in? Therefore, we should open up the mode of management. "

Who do you drink coffee with?

"I said at the cadre meeting that 'against senior backbones working hard', we should attend more industry meetings and talk to people in the industry;'a cup of coffee absorbs the energy of the universe', dare to drink coffee with world celebrities, and listen to what other people think. It will also inspire us and avoid detours."

General Ren has three requirements for cadres: to order soldiers, to arrange positions, and to treat them to dinner.

Point soldiers: pay attention to subordinates, train subordinates; love soldiers cut, use soldiers ruthlessly.

Formation: team building, improve organizational ability, optimize organizational atmosphere.

Treat to dinner: pay attention to the customer, take the customer as the center, and form a relationship with the customer without wearing a tie. If you can't see a customer, invite people from subordinates or surrounding departments to dinner. He said many times: whoever buys more in the company will be promoted quickly. Big data's analysis proved that this is by no means a fallacy, and there is a strong correlation between the invitation to dinner and the promotion of cadres.

With Huawei's globalization, the word "treat to dinner" with strong Chinese characteristics has been abandoned by Ren Zhengfei. Now it has become "recruiting, arranging, and drinking coffee". The change of the word has immediately become high-level and high-end.

The word "coffee" comes from the Greek word "Kaweh", which means "strength and passion". Ren Zhengfei's idea of drinking coffee is undoubtedly to encourage Huawei people to use coffee as a medium to absorb external positive energy, avoid entropy increase and maintain entropy decrease, maintain excitement and passion, eliminate laziness, promote metabolism and eliminate fatigue, and continuously enhance the strength and enthusiasm of organizations and individuals.

There is a famous saying: Given enoughcoffee I could rule the world. Give me enough coffee and I can rule the world.

This coffee is not the other coffee

In an interview with reporters in New Zealand in May 2013, when asked why Huawei had successfully surpassed its competitors to become the leader of the world communications manufacturing industry, Mr. Ren replied in four words: "No coffee!" Why not spend other people's coffee time at work?

I remember Lu Xun once said a similar saying: "where there is genius, I spend other people's time drinking coffee on my work." I remember that he had an article called Revolutionary Coffee Shop, which I read at that time.

When asked if Huawei would be the next to fall, Ren replied: "when Huawei cadres are on the beautiful lawn of the headquarters, drinking coffee, listening to PPT reports, and enjoying the beautiful scenery around, Huawei must be the next to fall!" "

One moment you ask for coffee, the other you refuse to drink coffee. Isn't that a slap in the face?

It's the same coffee, this coffee is not the other coffee!

In fact, whether to drink coffee or not, everything changes according to the context, and everything is determined by the situation. This is the essence of Ren Zhengfei, the art of grayscale. Grayscale is not moderate, balanced, let alone extreme.

In fact, coffee in Ren Zhengfei is only an excuse, just a ceremony, the purpose is to absorb the positive energy of the universe.

In January, at the market conference, coffee reappeared in Ren Zhengfei's speech:

"Let's not think of elites as just part of the tip of the pyramid, but at every level and category. Where there is a job, there is an elite. There are noodle elites, welding elites, coffee elites, payment elites, visa elites, warehouse elites. Our policy should cover and motivate all elites, form a joint force of organizations, and improve quality, efficiency and efficiency in thousands of troops. The Great Pyramid is made up of tens of thousands of small pyramids. Executives at all levels should look for elites from various industries, professions, and business categories to activate the potential of the small pyramid and promote nuclear power, oil power, coal power, electric power, and biogas power. Work hard to develop together and share the success of the company. "

Or coffee!

In a group interview with Xinhua News Agency reporters on May 9 this year, Ren Zhengfei once again talked about coffee:

"even if there are 'black swans', they are flying in our coffee cups. We can turn 'black swans' into 'white swans' in time. Our internal mental atmosphere is very open and free, and the 'black swan' will only appear in our coffee cups, not outside. We have brought together the world's major technology trends. "

And coffee!

This time the black swan rushed into the coffee cup and turned into a white swan, full of heroism and romanticism. It seems that Ren confessed Huawei's confusion at the Great Hall of the people on June 2, and his confidence and strength came from the huge coffee cup in front of him.

The artificial lake in Huawei's administrative center, officially named Swan Lake this year, houses eight black swans imported from northern Europe (now more than that due to reproduction). Black swans mean uncertainty in the West, and the existence of black swans means unpredictable major and rare events that change everything unexpectedly. I thought that Swan Lake was the coffee cup in Ren Zhengfei's heart. He was far-sighted and relaxed to "watch the flowers bloom in front of the court and look at the clouds in the sky." he watched the black swans feathered into white swans, and everything was under control. Stand on the outside of Huawei: deal with the uncertainty of the external environment with the certainty of internal rules; look at the present with the certainty of current rules to deal with the uncertainty of the future. Ren Zhengfei's so-called confusion is only the appearance, only those who have a profound grasp of the future, will be so confused! This is confusion in wakefulness! Or it is the awakened one who is guiding the confused! After reading the article co-written by Mr. Tian Tao and Mr. Zhu Guangping (chief strategic scientist of Huawei), Fang woke up. It turned out that Mr. Ren Zhengfei's confusion was pure confusion about science and technology, and there was no "low delay" for future information technology transmission. confusion without theoretical basis.

When Huawei has spent more than 20 years from a continuous pursuer to a leader, one day I will reach the top of you and have a panoramic view of the small mountains around me. Standing at the top of the mountain, Ren Zhengfei is in a state of "four nots" of "gradually entering no man's land, unmanned navigation, no established rules, and no one to follow." he is a little confused, and it is only natural that he is confused. In the ICT world, if Ren Zhengfei feels confused, does anyone else dare to say they are sober?

Don't forget that the primary effect of coffee is to keep a clear head. French writer Balzac once said: "Coffee starts to stir your mind from the moment it reaches the stomach sac." You will continue to come up with new ideas, come up with good metaphors, and think of them in a torrent. Coffee is the partner of literary creation, it makes writing no longer struggle. "

Like black swans and white swans, coffee is both a symbol and a metaphor in Ren Zhengfei's management vocabulary.

Third, will Ren Zhengfei open a "cafe" on the market?

In fact, in reality, Ren Zhengfei does not like coffee very much, he likes tea more. Tea is served in both his ancestral hometown of Zhejiang and his birthplace of Guizhou, so it is only natural that he likes drinking tea. In the A1 pantry, there is tea and a coffee machine (the coffee machine was specially set up by Mr. Ren for IBM consultants that year). Coffee is very good, one is Italian, the other is Blue Mountain Coffee. For a long time, I was addicted to drinking coffee. I often had a cup first and then a cup. But Ren seldom goes there for coffee.

The most classic meeting scene in the early years was that Mr. Ren went first, followed by the secretary, and Mr. Ren was seated, and the secretary put the teacup in front of Mr. Ren's right.

This is a huge teacup, an enamel jar to be exact. It is probably no problem to hold half a jin of water. I remember one time, the secretary was sweating with a rickety teacup in her hands. Tea jar white background, safflower, no lid. The most impressive thing is that for a period of time, there was a "red double happiness" on Ren Zong's teacup. Later, the teacup disappeared and was probably taken home as a souvenir by some friend. The one who replaced it was still as big and thick as it was.

Mr. Ren's favorite drinks are black tea and Pu'er tea. In 2011, Mr. Ren had tea with Professor Peng Jianfeng in colorful Yunnan, Financial Street in Beijing. When Mr. Ren wanted to buy a cake of Pu'er tea, the shop assistant recommended a cake of tens of thousands of yuan of aged Pu'er. Hesitant again and again, and several times to call his wife for advice, and finally, only bought a piece of more than 2,000 yuan. Professor Peng, who has not seen Mr. Ren for ten years, lamented afterwards that Mr. Ren had not changed a bit, and I had written a small article entitled "the same Ren Zhengfei."

By the way, Mr. Ren doesn't smoke and seldom drinks. In an interview with a New Zealand reporter, he made it clear: "I am actually an otaku." I have no other hobbies. I go home after work. I either read books or watch TV, documentaries and the Internet. " In response to a question from Wall Street Journal reporter Sam Schechner in the UK on May 2, 2014, he said: "personally, I don't seem to have any hobbies except work. When I was a child, my family was poor. Apart from reading and doing homework, I didn't form any other hobbies. I didn't even know how to drink and smoke. When you grow up, these habits are solidified. Generally speaking, my life is rather monotonous. "

When interviewed by overseas reporters and chatting internally, Ren Zhengfei also said many times that he would open a cafe after retirement.

Wayward, isn't it?

In an interview with a New Zealand reporter on May 8, 2013, Ren Zhengfei said: "on the day of retirement, I will open a bottle of champagne, open a coffee shop or restaurant, and have my own farm." . "my goal in life is to open a coffee shop, but to be upscale, or a restaurant, or a farm, which is a very small capital circle."

If Mr. Ren really wants to open a cafe after retirement, the following questions are at a loss:

1. Will the meeting be held in Sakata? Sell coffee to Huawei employees?

two。 Will it be a global chain? Will you open a store in the United States, in particular?

3. Will you continue to use the name of Huawei?

4. Will Huawei be recruited?

5. Will you adopt the strategy of high quality and high price?

6. Will there be employee shareholding?

7. Do you know wolf sex culture?

8. Will it take turns on CEO?

9. Will you accept angel, A, B, C round venture capital financing?

10. Will it be on the market?

11. Will Starbucks be the target of surpassing?

12. Can you think on the Internet?

13. Can you do P2P, O2O, PayPal?

14. Will it become a "coffee elite"?

15. Will artificial intelligence, VR and AR be introduced to run coffee shops?

16. Will it be profitable?