How to run a coffee shop? The founder of garage coffee tells you where the business opportunities are.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

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Mr. Su from the garage coffee will tell you, where are the business opportunities?

Today, Beijing has become the core city of entrepreneurship in the country, where more and more scientific and technological elites and media people gather here. Rich resources, especially media resources, have enabled startups to have a good entrepreneurial environment and brand exposure opportunities. However, too much exposure may cause plagiarism by followers and aggravate the pressure of competition in the industry.

However, under the squeeze of malicious copying, there are still many entrepreneurial opportunities to be explored, and they are not limited to one or two cities. It is also a good direction to sink the project to third-and fourth-tier cities with technological and economic gaps with first-and second-tier cities, to avoid malicious competition and to concentrate on solving the needs of users.

Beijing is the best entrepreneurial city in China.

First of all, the population base is very large and talents are very concentrated. There is no haze today, yesterday haze is very serious, but Beijing is not the most serious city of haze in China, but it affects us, all the photos we see are haze of Beijing, why? Because the largest number of media people, self-media people live in this city, haze has influenced the largest number of scientific and technological elites and media people.

If you start a business in Beijing, it means you can make an effective exposure soon. It turns out that many big media do not pay attention to early start-ups, and in the past two years, many big media have also paid close attention to these early-stage start-ups, and they are also looking for innovative enterprise characteristics. As long as your products have characteristics and start a business in Beijing, you will soon be able to expose the characteristics of your products. For example, mobike was the most popular last year, but it had been operating in Shanghai for four months before it arrived in Beijing. The voice of the media is not as loud as it is now. After a month of operation in Beijing, you will find that more media are paying attention to it. All of a sudden, the media attention index is different.

Rich media resources are a double-edged sword.

Starting a business in Beijing, I think there are a lot of media resources to make use of, but there is also a drawback, that is, as soon as the media is exposed, the second and third companies may all come. This is a headache. And it is not only Chinese characteristics. In fact, in many developed countries, it is said that there is no plagiarism. In fact, there are so many situations.

In Beijing, it means that there is a possibility of very fierce competition, or the possibility of plagiarizing competition exists, so you need to constantly raise the threshold of the entire service model.

Those entrepreneurial opportunities around you

Starting a business in Beijing, I recently found some opportunities, in fact, these opportunities have always been around us. For example, our Internet brand has a name called Xi Shaoye Meat Jia Mo, which I appreciate very much. I remember eating steamed meat in Beijing ten years ago was always braised meat with green peppers, but when I first went to Xi'an six or seven years ago, when I was eating Fanji roast bun, I found that it was different from what Beijing ate. I was told that this was authentic. It was called a steamed bun with gravy. At that time, no one in Beijing sold it. The young master Xi did one thing, that is, he brought the delicious meat Jia mo with bacon sauce from his hometown to Beijing, and as a result, the brand developed very fast.

There is another example, last year in Beijing Chaoshan beef hot pot is very popular, I love to eat, including teacher Luo Zhenyu two days ago in the New year's speech also mentioned. I didn't get it when I went to Shantou three years ago. I especially want to go back to Beijing to eat. They told me that there is a restaurant in Tuanjiehu that is very delicious, but it is not fresh meat. Therefore, I went to the vegetable market at more than four o'clock in the morning to buy it. When I came back, I cut it myself and cut 7 jin of meat. It didn't taste like that because the meat quality of the beef was not good.

Chaoshan beef hot pot was very popular in Shanghai and Hangzhou two years ago, but it came to Beijing last year. Beijing has grown from none to dozens of such stores. This kind of cuisine with local characteristics, you will find that it has obvious product features, including the rapid expansion with the help of the self-spread characteristics of the Beijing area.

In fact, there are many opportunities for starting a business, not only in Beijing, but also in first-and second-tier cities. Many local delicacies are wanted in Beijing, but no one cooks them. However, this area also benefits from several points, the most important of which is that e-commerce drives logistics. Ten years ago, you said you wanted to do these things, but logistics couldn't keep up with it. And now this kind of food, in fact, as long as you can enter this industry, supporting logistics is not a problem, because China's logistics level is now the most developed in the world, although the cost is a bit high.

Therefore, I often encourage post-90s entrepreneurs who can't find a direction. Instead of doing a big thing that costs money, it is better to concentrate on a small thing that solves the specific needs of users. Just like Shanxi people do a noodle shop, as long as the taste to the extreme, even 20 square meters of the store, through self-reliance, and then there will be good prospects for development. Therefore, I think self-reliance is always worthy of respect.

There are infinite possibilities in the field of segmentation.

These two points are some of my recent thoughts. In fact, there are still many entrepreneurial opportunities around us, or pain points, which definitely need to be solved, or I believe there must be someone to solve them in the future. Just like I was talking to my friend the other day. His child is 6 years old. I remember when I was 6 years old, my father would let me go out and get a bottle of soy sauce, but now do the parents dare? Let the 6-year-old child go out to buy a bottle of soy sauce, now the parents dare not beat to death, because a little careless will not come back.

Now all the children in primary school or even junior high school still choose to be picked up by their parents, unlike when we went back with a road sign when we were young. So, can you provide a subdivided more high-end chauffeured car service to liberate parents' time? Because many of my classmates don't trust to call a chauffeured car after they have children, but they don't have time to pick up and pick up the children. Many successful enterprises actually seize the entrepreneurial opportunities in certain segments of the industry.

For another example, it's something I've always wanted to do, but I can't find the right team to do it. Haze is so big these days, what should I do? In fact, we adults know how to protect ourselves by wearing masks. What about the kids? What about the new baby? what about the 2-to 3-year-old? So, can we make a closed cabin, give him fresh air, and solve the haze problem. This kind of purifier in Xinfeng Market has done a very good job. There are also many business opportunities in their niche areas.

In the highly competitive environment of big cities, I believe there must be many entrepreneurial opportunities in the fine-graded market. If we think more and observe more, I believe we will gain something.

Third-and fourth-tier cities also have a large number of entrepreneurial opportunities

The above is the situation of big cities. Let's talk about third-and fourth-tier cities. I was also impressed by my recent contact with two companies, one of which is a cinema. In Beijing, I go to see iMax movies, including giant screen movies, whenever I have time. And the cinema company told me that they had stopped developing the market in first-and second-tier cities. They believe that the market of first-and second-tier cities is saturated, so they have been developing third-and fourth-tier cities in the past two years. They told me that cinemas in fourth-tier cities, in particular, turned out to be as dilapidated as video halls. But when they make a high-standard 3D cinema, 80% of the population of the entire small city will come to see it, which is basically full every night.

In fact, this can be regarded as an upgrade of consumption. There are many common services in first-and second-tier cities that have not yet been extended to third-and fourth-tier cities. So when it went to lay out such cinemas, it found that the profit per ticket was much more than that in first-and second-tier cities. after all, the cost of rent was negligible compared with the house prices in Beijing. Of course, being a cinema is not something a small team can do, but some of the teams around me have begun to provide supporting services for these cinemas, and maybe this is also some opportunity.

For another example, I recently came into contact with a company called Wallace, which I really didn't know much about before. This company makes hamburgers and French fries. There are only two stores in Beijing, and I have never eaten them in Beijing. But when I talked to the founder, I realized that the brand had been in operation for 16 years and there were more than 7000 stores in the country. The number of stores in Yum, that is, KFC, Oriental White and Pizza Hut adds up to 6000, while McDonald's has only 3000 in China, while Wallace has more than 7000 stores with annual sales of 20 billion. Many third-and fourth-tier cities wish the streets were full of Wallace, so they made three hamburgers for 10 yuan. The brand has grown from a small store to more than 7,000 stores, and next year they plan to open 10,000 stores within two years. In fact, this number is very scary. Although international giants have a great influence in our minds, in fact, there are many low-key catering brands in our country, and the layout in third-and fourth-tier cities is also very wide. Detailed analysis, KFC, McDonald's are not willing to go to third-and fourth-tier cities, but focus on first-and second-tier cities, in fact, this gives local brands opportunities.

There are more opportunities like this, which I think can lead to thinking. Moreover, like the current level of science and technology in many first-tier cities, including various levels of service, it is believed that there is a gap between them and third-and fourth-tier cities. And the best thing is, to work in third-and fourth-tier cities, there is no competition, as long as you do not talk and no one secretly plagiarizes.