Fair Folks & a Goat sells coffee, as well as art, clothes and home designs.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Fair Folks & a Goat sells coffee, but it doesn't sell pumpkin lattes. Then there's the big good news: for $25 a month, you can drink unlimited amounts of coffee, tea, lattes, espresso and lemonade.

This unusual membership cafe also sells art, clothes, home designs, beer and wine. According to the company, which opened in the basement of an Englishman on Houston Street in Greenwich Village in the fall of 2012, its membership fluctuates at 1000 per month (an average of seven new members are added every day in September), but this spring, with the holding of a free dumpling + gin party to celebrate the Chinese year of the Goat, its membership has reached an inflection point. Shortly after that, it began to hold private concerts for musician members. In April, it created a new selling point based on a new rear atrium lobby in another store on East 11th Street in New York.

Guests are sitting outside Fair Folks & a Goat Cafe.

"there's a big twist in the plot: you're the aristocratic elite (fair folks)," will Thompson, a cafe waiter, often tells newcomers. On the one hand, the goat pays homage to Pan, the god of the forest, and on the other hand, it pays homage to Heifer International, the international heifer, and part of the membership fee will be donated to the charity.

Ryan Egan, a 26-year-old alternative pop musician who has given two concerts at the cafe, explains the attraction. "there's no hurry here," he said. "it doesn't have the New York-style hustle and bustle of going in and out. I will set aside 10 minutes on my way to and from work, during which I will meet and discover something special and new people that can surprise me every day at Fair Folks. "

A member works in the store.

Members of the cafe come and go, including an emergency doctor who works part-time as a gymnastics suspender coach, a Chinese scholar who is translating Allen Ginsberg into Chinese, and a 74-year-old psychotherapist who invites members to her home, two doors from the cafe, for a cross-generational exchange. There are also a lot of regulars-Apple clerks, NYU students (many of whom seem to be law schools), and a group of programmers from start-ups.

Cafe waiters are also interesting, including self-styled poet Amaury Amaury Avalos, who delights customers with old stories, saying that when rapper A$AP Rocky and he were noisy schoolboys in uptown New York, he punched A$AP Rocky in the face. Then there's Jen Mozenter, who becomes Jane Doze-- when he's not making a latte and often does DJ at Maxim magazine parties. For a time, there was an Australian waiter who was so handsome that female members came more-not to drink his coffee, but to see his hair.

Amaury Lateef Avalos is making drinks for the guests in the store.

"it feels more like a frequent place than just a coffee shop," said Eug é nie Thompson, 20, a freshman at New York University. He recently bought pants in the store. "I grew up here, and it's good to have something new that doesn't contradict the past of Greenwich Village, and it's still in harmony with it."

The things sold in the store, its decoration and layout are changing all the time, but on a recent visit to the store, I found $29 handmade Colombian beaded necklaces, $368 cotton raincoats, $45 knitted caps made in New York with reflective thread, and $68 colorful watercolors in San Francisco.

"this is my shrine, my sanctuary and my own reservation," said Pawi Bitanga, 25. He is a filmmaker, break dancer and a member with multiple professions. "New York is so upsetting that staying in your apartment won't even relax you."

Clay Shirky, 51, says that in addition to the store's new plans, such as the movie night being decorated, it retains the charm of the past. Shirky is an Internet prophet, a professor at New York University, and the first member of Fair Folks.

"it's not like SoHo House here, do you understand?" Shirky called from the campus of New York University in Shanghai. "I've been there for years, and since the first day of its opening, I've been drinking my 7: 00 a. M. espresso there every day, and every January, Fair Folks never fills the gym with a bunch of wine-and-meat strangers."

Related readings:

Three elements of the Cafe Business Plan

Turnover is the most important

For the coffee shop operators, the daily turnover is the most concerned issue in the whole operation process. For the sake of management effectiveness, each cafe often has business goals, and even more detailed ones set location, merchandise and even meticulous goals as a benchmark for measuring daily business performance. If we discuss it further, it will be the sales plan, because the setting of business targets is part of the overall sales plan. Therefore, if a cafe wants to establish a system of business objectives, it must understand the formulation of the sales plan.

Second, the policy of operation

Of course, when drawing up the sales plan, the coffee shop must be based on the set business policy, and then according to the forecast of turnover, the estimation of Japanese standard inventory, the estimation of loss, the estimation of purchase quota and the estimation of scheduled gross profit, in order to complete the overall sales plan. Since the whole planning process must be based on data, the establishment of database materials is a necessary condition for the formulation of sales plans, and these data are closely related to commodity plans. so we must understand that even small coffee houses should be based on data. Only in this way can there be objective criteria, rather than relying solely on impressions, feelings, observations and other factors.

III. The nature of designated business

The main way to operate a coffee shop is to operate on a fixed basis, so it is often sold on a regular basis, and its turnover accumulates gradually through the consumption of each customer. It is like a tree fixed in a site to take root and sprout, so some people call it a "botanical" enterprise, but in today's marketing-oriented era, consumer demand and desire make the business constantly changing. With the gradual diversification and personalization of consumer consciousness, coupled with the increasingly fierce market competition, we must not wait for customers in the operation of cafes, but must actively develop potential customers. Therefore, measures such as constantly developing new ways of drinking, purchasing new goods, enriching the display of the bar, paying attention to the decoration of cafes, and strengthening customer services are indispensable in operation.