More and more coffee shops in Australia roast their own coffee in order to maintain a competitive edge in the market

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Nowadays, it is not difficult to find indoor coffee roasting in Australian coffee shops. In order to maintain a competitive advantage in the market and attract more new customers, it is not difficult to find indoor coffee roasting in Australian coffee shops. In order to maintain competitive advantage in the market and attract more new customers, coffee shops have obviously become a trend to set up on-site roasting of coffee beans in coffee shops. However, before rushing into this adventure, it is necessary to think about its pros and cons.

With the increasing cost of rent, labor, sales and equipment, the cost of running a coffee shop is getting higher and higher. now many coffee shops are racking their brains to improve the gross margin of their existing operations and do not even have the opportunity to consider new business opportunities. For a coffee shop whose turnover depends on coffee sales, indoor homemade roasted coffee is a very attractive setting, so it is necessary to assess the cost of setting up homemade coffee roasting, coffee pricing, coffee supply contracts and, of course, the prospect of doing so.

Some coffee shops tell us that they have done some research and summary and are looking for the prospect of roasting this kind of homemade coffee. In today's coffee catering market, it is only natural to think so, and many coffee shops are already doing so. However, I would like to point out that although many coffee shops do this, they do not adopt the right approach in some ways, because they are too eager to achieve results, so the understanding and preparation of indoor coffee roasting is not enough. Not every coffee shop is suitable for homemade roasting coffee beans, and homemade roasted coffee is not suitable for any business model. If a thriving coffee shop still needs to bake its own fresh coffee, the romance reflected in roasting coffee will soon be gone.

If the roasting is set properly, the advantages of homemade roasted coffee beans are still obvious: the roasted coffee can be guaranteed to be fresh, the coffee can be roasted to a degree that caters to customers' preferences, and the roasting meets the characteristics of the coffee produced, of course, in some cases, for example, the price advantage of some retail packaged food with baking equipment can be obvious. In order to achieve this goal, all the favorable conditions must happen at the same time, which is not as easy as imagined, and many people fail to estimate their potential. Don't just focus on how much you can profit from the coffee price difference, there are many factors to consider, now let's see what you need to consider in this business model.

First of all, many people's pricing analysis is wrong. When considering cost savings, you need to make an accurate analysis of costs and revenues. This is not a simple way to add a little packaging to the cost of raw coffee beans. Even when calculating the actual cost of raw coffee beans, it should be taken into account: transportation costs, weight loss in baking, electricity and gas costs, packaging costs, labor and time costs. For the ultimate feasibility of homemade coffee roasting, the whole cost may not be as economical as you initially expected. I suggest that the cost budget be estimated higher, because something unexpected happens in the process, such as the equipment may suddenly need to be maintained and repaired, which may incur additional costs. The more factors you consider, the more the results of the pricing analysis will help you better estimate the real net profit and further develop a viable business plan. If the data obtained are not optimistic, consider whether it is feasible and worthwhile to continue to invest and invest energy.

If the data from the analysis looks good, you also need to ask yourself if you can be enthusiastic throughout the process. You can't learn to bake coffee overnight. You may need to love coffee roasting as much as a chef pursues extraordinary culinary skills. It is relatively simple to operate the baking equipment, people can quickly master some basic knowledge of coffee roasting, and then follow the basic knowledge of roasting step by step, this process, it looks like most people can operate ovens and barbecue according to recipes, which can be imitated and operated programmatically, just like we use other kitchen equipment. But for coffee roasting, machine roasting is only a small part of the whole process. Many people focus on baking equipment rather than understanding the ingredients of coffee beans, but it is understanding the ingredients of coffee beans that is the most important step in roasting coffee. I believe that at present, many people think that coffee is relatively simple, as long as you learn to identify one ingredient, instead of being able to distinguish hundreds or even thousands of different flavors like a professional master. When it comes to baking, the real headache is how to distinguish the complex ingredients of coffee. There are many kinds of coffee beans, ranging from varieties to producing areas, so it takes constant learning and practice to really understand them. It takes a lot of time to learn this knowledge, but what most coffee shop owners lack the most is time.

Think about what would happen if your coffee shop were to go through this transition. If your coffee shop is doing well and you want to bake the coffee you need, it is difficult to ensure the consistency of the roasting process and quality of all the coffee. In many cases, consulting your coffee roaster supplier is more economical and may not meet all your needs, but there must be a way to make both parties mutually beneficial, so don't rush to put aside your coffee roaster supplier. You can communicate with the coffee supplier and ask him to supply most of the coffee beans you need, and then make some of the roasted coffee beans to enrich the variety of sales and retail, which in many cases makes sense and reduces risk. Many coffee roasting suppliers also like this approach, and both sides can make more profits.

When you measure what equipment to use, make sure you have enough space. You also need to consider having enough space to store raw coffee beans, roasting equipment, packaging equipment, coffee bean grinders and, of course, space to store roasted coffee beans. In general, it is difficult to have enough space in coffee shops, which is why most coffee shops can only choose to bake coffee beans in other places. If you can, you must want to take advantage of the benefits of this indoor coffee baking, so it is very important to make good use of the space and show it to the customers. It should be noted that everything must comply with the relevant regulations on food processing and storage. At the same time, estimate the smoke and smell emitted during the roasting process. Even if a small amount of coffee is roasted, the smoke and smell are enough to upset the surrounding residents. Proper planning of emissions can keep EPA and community managers from bothering you. In addition, coffee roasting will also increase the risk of fire, so precautions must be taken early.

One of the keys to homemade roasted coffee is to find the source of coffee raw beans with reasonable price and good quality. Although there are many suppliers of raw coffee beans in the market, it is still difficult for small buyers to get the same attention in terms of service, quality, supply and price as large buyers. The price has a lot to do with the quantity purchased. The stronger the purchasing power, the lower the price. For small buyers of homemade roasted coffee, it is best to buy a small amount of raw coffee beans at a slightly higher price, rather than buying a lot at once and storing them for a long time. The storage of raw coffee beans needs a lot of space, so weigh the cost of storage against the price of buying raw beans, carefully consider the cost of coffee beans and the pricing of coffee sold, and determine the quotation after consultation with the supplier.

Even before you decide to do indoor coffee roasting, some basic training is necessary, which can at least give you some idea of what might happen in the future. Some knowledge can be taught to you in a very short time, a few hours or a few days, but the baking experience still takes a long time to explore.

Just like wanting to be a qualified or even excellent barista, completing a three-hour course doesn't mean you're already an expert or qualified to enter the market. It is necessary to constantly practice and practice in private before you really start to be good at it in the market.

Remember, even if you have the potential to replace coffee suppliers with years of experience, it's also important not to underestimate the challenges of homemade coffee roasting. As a coffee supplier, you have to think that one day your customers may choose to bake their own coffee. There are a variety of solutions for the future customers, the solution is not appropriate, sometimes even more customers will be lost, systematic consideration may benefit all parties.

Related readings:

The principle of opening a coffee shop

I. investigation of competitors

The competitor is a hostile force, but the competitor is also your comrade-in-arms in the trench. The so-called "know yourself and know the enemy" and win a hundred battles. The business trends of competitors and the composition of commodities should be paid attention to at any time and have an insight into their trends. At the same time, in-depth comparison and analysis, in order to grasp the advantageous position in operation, often maintain a more unique sales strategy than competitive stores.

Second, the mastery of the object of the guest layer

As far as a small and medium-sized cafe is concerned, the business area should not be too wide, and the distribution of customers should not be too far away. Therefore, it should be aimed at the position characteristics. In-depth analysis of the characteristics of the guest layer, through the data obtained from the survey, according to the income level, occupational attributes, age, consumer awareness and other factors to set customer objects, and then according to the characteristics of their way of life, to provide the coffee and drinks they need.

III. Establishment of the purpose of commodities

The number of coffee items has a great impact on customers' choice and purchase. Therefore, when determining the items of goods, we must fully consider the business area of the cafe and the best-selling degree of coffee, so as to make an effective combination, so as not to affect the turnover and freshness, and can provide the coffee items that customers really need at any time.

IV. Effective setting of price band

The price factor has a considerable impact on consumers. Therefore, when setting the price belt, we must consider the price that is most easily accepted by the fixed customer layer, and match it with coffee and beverages that are easy to choose, easy to buy, appealing and conducive to leisure, and carry out the purchase of goods within this price belt.