Isn't it strange to have kebabs in the cafe and have a cup of Hot Tea, HK Style?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

In a decoration style literature and art, similar to the coffee shop 100 square meters store, eating the most approachable spicy string, and then a cup of Hot Tea, HK Style, does it feel very strange? Although it is a spicy string, conscientious people will find that this is very similar to the Spicy Hot Pot we used to eat, except that the processing technology has been replaced by dry mixing.

Recently, a lot of spicy shops have sprung up on the streets of Hangzhou, which are different from Spicy Hot Pot stores. The decoration of these stores is often quite distinctive, either in Chinese style or in literary style, and the burning method is also quite interesting, including hot and cold pot and dry mix.

The spicy string is still in self-help mode, but if you want to have enough to eat, it is a little more expensive than Spicy Hot Pot-a single string of vegetables is basically 1 yuan, meat dishes are more expensive, and 3 yuan or 4 yuan per string is also quite common.

Spicy Hot Pot "transformed", began to take the high-end route? Take a spicy string store on Fengqi Road that "love comes to visit" as an example. The owner, Zhang Yiman, revealed that the decoration cost a lot of money and the annual rent was 500000 yuan. This store is not small, with 100 square meters, including the kitchen.

In recent years, with the fierce competition in the catering industry, many approachable catering industries either upgrade on the original basis or reshape a new brand in order to compete for more market share. Not long ago, Wu Guoping, the founder of my grandmother's family, launched the high-end brand Banquet West Lake. Although there are some differences between the two, these actions seem to reflect the current "change" of the catering industry.

One hundred square meters of stores millions of decoration Spicy Hot Pot to take the "high-end route"?

How hot is the spicy string? At 11:30 yesterday, a queue had formed outside the "Love to visit" store on Fengqi Road, which was full of guests. Zhang Yiman, the person in charge, revealed that "Love comes to visit" is a Shanghai brand, and this store can be called the brand's first flagship store in Hangzhou.

Unlike the well-known Spicy Hot Pot, Spicy Hot Pot is eaten with soup, while spicy strings are eaten dry, and the latter is slightly more expensive. Zhang Yiman revealed that per capita consumption is around 30 yuan.

And this is not the most expensive, seen on Dianping, some similar strings (slightly different burning method), the per capita consumption can even reach 40-50 yuan.

There are many merchants in Hangzhou who have created a new way to eat Spicy Hot Pot. In Jiefang Road, Yan'an Road, there are many similar businesses, many shop assistants also admit that their products also belong to Spicy Hot Pot derivatives, there are cold pot, but also hot pot flavor.

In addition to these new businesses in pursuit of creativity, Ji Apo, a local Spicy Hot Pot chain in Hangzhou, is also looking for new breakthroughs. Operations manager Li Xiaolin revealed that the company started trying to upgrade Spicy Hot Pot's eating method a long time ago. "now there are not only dry-mixed Spicy Hot Pot, but also Spicy Hot Pot cooked with bone soup, bean soup, and even milk Spicy Hot Pot in the future."

Li Xiaolin introduced "Milk Spicy Hot Pot": "similar to Cream of Mushroom Soup in practice, but replaced the mushrooms with Spicy Hot Pot ingredients." These new burning methods may change people's previous impression of Spicy Hot Pot. "

With the changes in the way they eat, these Spicy Hot Pot stores have made many breakthroughs in decoration style and are more willing to spend money. Take Fengqi Road "Love comes to visit" as an example. Zhang Yiman revealed that he made reference to the practice of some cafes in decoration. "the cost of pre-decoration and equipment costs more than NT $1 million, and the annual rent is also very expensive, almost NT $500000."

The change of Spicy Hot Pot reflects the transformation of the catering industry

Investing in what consumers like is the foundation.

Why are Spicy Hot Pot creative stores more willing to spend money on facade decoration?

Li Xiaolin explained the reason: "the original Spicy Hot Pot did not give people a good impression, which to a certain extent limited its consumers and customers' unit price. The reason why some Spicy Hot Pot creative stores are willing to spend a lot of money on site decoration, do not rule out the possibility that they want to 'rename' themselves."

But Li Xiaolin does not deny that the upgrading of Spicy Hot Pot is a major trend in the industry, bearing the brunt of changes in the dining environment.

"take Mrs. Ji, for example, we have selected a storefront near the subway station in Qianjiang New Town, which is currently being renovated with a retro theme, more elaborate cutlery than before, and the original bamboo sticks on Spicy Hot Pot may also disappear." Li Xiaolin revealed. He added that the form of payment for these small and micro meals will also change in the future. Take Spicy Hot Pot as an example, with online advance orders or new trends, consumers can place orders in advance through the platform or corporate App. After arriving at the store, they do not have to wait in line to eat. In addition, door-to-door delivery will gradually become one of the extension services of Spicy Hot Pot. "

In recent years, the competition in the catering industry is relatively fierce, many approachable forms of catering industry, or upgrade on the original basis, or reshape a new brand, in order to compete for more market share.

Geng Shiwen, an investor in Hangzhou Purple Cherry Blossom Restaurant, believes that this is the trend of the catering industry: "Hangzhou people's spending power is constantly improving, whether it is grandma's family Wu Guoping launching Banquet West Lake, or Ji Ah Po, an approachable catering enterprise promoting new products. all reflect the fact that catering enterprises upgrade. Whether it is brand upgrading or product upgrading, are to meet the needs of consumers, which is the foothold of the catering industry. On the other hand, many catering enterprises are affected by the previous business model, and their customer base is often limited, and after the introduction of upgraded products, it is possible to help them get a customer base that they do not have before, and can get a certain degree of attention on the Internet. "

Related readings:

The origin of latte history

The origin of the latte the famous phrase "I'm not in the cafe, I'm on my way to the cafe" was said by a musician in Vienna. The air of Vienna is always filled with the smell of music and Latte coffee. The first person to add milk to the coffee was Kochsky of Vienna, who also opened the first coffee shop in Vienna.

This is the story of 1683. This year, the Turkish army attacked Vienna for the second time. The then Emperor Augustus I of Vienna had an offensive and defensive alliance with King Augustus II of Poland, and as soon as the Poles heard the news, reinforcements would arrive quickly. But the question is, who will break through the siege of the Turks to deliver letters to the Poles?

Kochsky, a Viennese who had traveled in Turkey, volunteered to deceive the besieged Turkish army in fluent Turkish, crossed the Danube and moved to Poland. Although the Ottoman army was brave and skillful, it retreated hastily under the attack of the Polish and Viennese armies, leaving behind a large number of military supplies outside the city. Among them were 500 bags of coffee beans-coffee beans that the Muslim world had controlled for centuries and refused to flow out so easily reached the Viennese. But the Viennese don't know what it is. Only Kochsky knows that this is a magical drink. So he asked for the 500 bags of coffee beans as a reward for breaking through the siege and used the trophies to open Vienna's first coffee shop, Blue bottle.

At first, the business of the cafe was not good. The reason is that people in the Christian world do not like to drink coffee grounds as Muslims do; in addition, they are not used to this dark and bitter drink. So the clever Kochsky changed the recipe, filtering out the coffee grounds and adding a lot of milk-this is the original version of the latte that is common in cafes today.