Give up a job in a foreign company with an annual salary of 300000 and open a coffee shop of your own

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Not everyone has the courage to give up his job in a foreign company with an annual salary of 300000 yuan, get off the peak, start anew, and find another mountain view. This time, Nan chose to open a coffee shop.

Now sitting in Anan Cafe, looking at the bustling crowd outside the window, you can be in a daze unscrupulously. Then a couple came in and asked for homemade coffee. The sound of the girl stirring the coffee machine is like the joy of the gear rolling when pulling the curtains. The boy giggled beside him.

The melody of "Yesterday once more" flows in this 130m2 blue space, the sunshine outside the floor-to-ceiling window is soft and warm, and the aroma of coffee is diffused in the tip of the nose. "Hello, this is Anan." The cafe owner in front of him was introverted and calm, dressed in Woody Allen black-rimmed eyes and a white shirt.

Abandon the high salary of foreign companies and start a coffee shop with 100000 yuan.

"sometimes in life, it's good to know how to give up some things. I've been in the IT industry for ten years and have experienced from bottom to top. In another decade, I want to live in a different way. In my life, if you only do one thing, you won't gain much. If you change your life for another ten years, it should be more creative and meaningful. "

In 2006, Anan chose to return to Chengdu from Beijing and ran the four Seasons Cafe. "A total of 60, 000 yuan was spent on the shop floor, decoration and coffee machine," Anan told Financial Weekly. He opened his beloved cafe with 100000 yuan. At this time, he also had a halo on his head-the first barista in China to be certified by the European Coffee Association.

It may be that Anan has experienced too many things in the world, and Anan also has a different experience and view of life and coffee. In Anan's view, "Coffee is just a drink, a way to feel the details of life." So he positioned the "feelings of the four Seasons" on the coffee culture: "if you spend money, you are entitled to a good cup of coffee."

The professional coffee culture orientation makes Anan's cafe look different. "We often encourage guests to buy coffee beans to go home and make their own, and we also hold various coffee salons to teach you how to make coffee, so that everyone who likes coffee can drink a cup of fresh coffee."

"sell the coffee outside the cafe."

"you can't make money by relying solely on a shop of more than 100 square meters. Even if the attendance rate of 10 tables can reach 80%, it can only be flat," says Anan. Because his coffee shop only makes coffee and no other products, so in the first two years, the four Seasons Cafe can barely make ends meet. "it's about 15000 of turnover in a month."

"the first choice is that there is a problem with the location. When I chose the port, I only focused on the proximity to Chunxi Road, the commercial center, but did not take a good look at the surrounding format," Anan told Financial Weekly. The downstairs and next door of the four Seasons feelings Cafe are hot pot restaurants, and the property management is very chaotic, which is very disadvantageous to him who wants to make "exquisite niche coffee."

More profits come from outside the venue. "the cafe provides a display platform," Anan told Financial Weekly. Outfield income can reach 40,000 to 50,000 a month, and this part is basically zero investment. "I packaged coffee culture to high-end customers such as banks, real estate companies and 4S stores," Anan said after entering the field of commercial coffee culture services. "Coffee consulting is also one of our businesses."

"sell the coffee outside the coffee shop," Anan said, for example, four Seasons Coffee held as many as 15 coffee culture salons for all the buildings of Chengdu Vanke Real Estate. "the income per game is 5000 yuan." Since then, the four Seasons Coffee has formed a development model with three main lines: coffee shop, roasted coffee beans and coffee culture salon service.

1.2 million to invest in the new pavilion with a monthly turnover of 200000

The eruption of Chengdu real estate in 2007 brought a second opportunity for the development of Anan's coffee shop business. High-end real estate in Huayang, a suburb of Chengdu, was densely settled in this year. Anan's impression here in Cannes found the favorite place for the cafe: "I have always felt that the location of the old store is not in line with the consumption habits of the region."

Cannes impression, also known as Haiyun Park, is a modern theme park in Huayang. Anan's new cafe faces the Funan River, sitting in the open-air cafe on the second floor drinking a cup of cappuccino prepared on the spot, with a panoramic view of the river.

"the property management in this community is very good. More than 80% of the parking in the surrounding streets are more than 300000 cars, and the spending power is guaranteed." Anan said that the new cafe covers an area of 800m2 and has a single two-story building, of which the second floor is built by Anan himself. "Rent-free is equivalent to I only need to pay rent for a single floor," Anan told reporters. The total investment of the whole new store is 1.2 million. The new store is called Aidu Coffee, and its monthly turnover has reached 200000.

On the production of the cafe, Anan has also adjusted his thinking, and the original on-site coffee roasting and professional coffee supply are still retained. In his "product pyramid", the bottom is popular-flavored Chinese tea, milk tea and so on. The middle layer is exquisite Western-style refreshments and fruit tea, which "maintains the basic consumption of a small number of products belonging to the same industry."

At the top of the pyramid is the core coffee that strives to be unique. "this is unique and completely depends on my personal skills," says Anan. The most expensive coffee in the cafe is a live demonstration of coffee making skills and tasting, which costs 198 yuan for two. "they are all imported beans, mostly from Colombia, Brazil, Indonesia and Africa," Anan said. On the other hand, the taste of coffee beans is that the guests go with him. "my guests believe enough in my professionalism, mainly in the right location, and this environment has such spending power."

Is digging the first bucket of gold suitable for entrepreneurial cafes? Anan disagrees: "whether a business is successful or not has a lot to do with his business experience. The advantage of this industry is that the cost of raw materials is not high, but many people open coffee shops because they like them, most of them cross the industry, so the probability of failure is high."

Related readings:

How to choose the location of the coffee shop?

Before opening a store, it is best to do some "best location selection" work, one of the most important work is to measure and analyze the effective flow of people. The practice of a professional location company is to send employees to the target site with a stopwatch to measure the flow and make target inquiries, although it is difficult for ordinary investors to operate. However, it is necessary to do a general survey of the flow of people and necessary targeted inquiries near the site.

Generally speaking, good store locations have some common characteristics, such as:

(1) Urban central area

Such areas are generally commercial centers and downtown areas with frequent commercial activities and a good business atmosphere. Such a shop site is the so-called "land of every inch of land". For the coffee industry, the popularity of the central area of the city is updated very fast, if the flow of goods is slow, the speed and attractiveness of new products are not enough, it may be eliminated by market competition, which is the disadvantageous side of the shop in the central area of the city.

(2) High-density residential areas

The population of residential areas is relatively concentrated and the population density is relatively high. In such areas, there is confusion at the consumer level among people of all ages and social strata. As long as we do not sell shoddy products and outrageous prices, there will be a certain customer base.

(3) areas with convenient transportation

Convenient transportation is the first condition for consumers to shop. Generally speaking, if there is a bus stop near the store, or if the customer's walking time is 15 minutes, it is worth considering the location.