How to open a coffee shop? is it easy to open a coffee shop?

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How to open a coffee shop, coffee shop open? Many people have such questions. The following is a coffee shop plan compiled by Xiaobian for everyone. Welcome to learn from it.

I. Basic information of the company

(i) Project name: Voices of the Past Cafe

(II) Business scope: coffee, western food, tea, all kinds of snacks, etc.

(III) Type of industry: catering industry

(iv) Project investment: about 2 million yuan

(V) Site setting: Shanghai Pudong New District

(VI) Consumer target: middle and high-level consumers

(vii) Operating area: about 200 square meters

(VIII) Project Overview: To create a relaxing, comfortable and romantic environment for customers and provide convenience (mainly providing coffee, tea, various snacks, etc.), but also to provide part-time college students to meet the spiritual needs of civilized metropolis people to provide quality services.

(IX) Business tenet: The past sound coffee shop aims to provide all customers with a relaxed, comfortable, romantic environment and inexpensive, fashionable leisure, etc., customer satisfaction service.

II. Product/Service Introduction

1. The Sound of the Past Cafe not only provides all kinds of classic coffee at home and abroad, such as mocha, blue mountain, Jamaica best coffee, frozen cream coffee, fancy coffee, white coffee, old Ipoh white coffee, macchiato, etc., but also various refreshments, such as all kinds of famous Chinese tea, milk tea, health tea, juice, snacks, etc. Our coffee is by no means instant, but hand-ground on the spot. It tastes good and tastes good. Café only seeks service, in line with the tenet of "providing the best service at the lowest price", with four "first-class"(first-class service, first-class environment, first-class variety, first-class reputation) as the goal, and strives to make Romantic Café a place for all white-collar people or couples to rest. Green bamboo stands beside the door, exquisite works hang in the room, and bookshelves for storing various newspapers and periodicals are placed in front of the counter. The interior is spacious and bright, the seats are comfortable and the environment is elegant. Sitting in front of the window, you can enjoy the beautiful scenery around you and enjoy the beautiful scenery of the development zone. There are also umbrellas in front of the door, which is convenient for those customers who do not bring umbrellas when they go out.

2. Core competitiveness or technological advantage

Our Voices of the Past Cafe doesn't have the huge funding system of other competitors, but fortunately our geographical location is better. So far, there are few competitors. But we have solid core ideas. They are:

(1)Reliable product quality: Insist on choosing the best coffee beans (best for the mass market).

(2)A high degree of environmental awareness: the use of more environmentally friendly equipment and packaging materials, vigorously advocate and strictly require the use of energy conservation.

(3)Good employee benefits: For regular employees, provide the best health and welfare plan for employees, and implement employee stock ownership on a large scale.

(4)Community spirit of harmonious coexistence: create a warm and free consumption environment for customers, encourage the communication between store staff and customers, so that customers can be comfortable and integrated whether they are alone or small gatherings, and gradually turn our former Voice Cafe into an indispensable "third place" for customers 'lives outside their homes and workplaces.

(5)Unique cultural taste: selectively participate in the promotion and distribution of some warm, inspirational films and books.

The strength of our Voices of the Past Cafe lies in the use of opposite technology to serve customers. We profile customers the first time they come to the cafe, and the next time they come, we can provide them with familiar and satisfactory service. Sometimes, the products they need are delivered to them without them asking.

III. Industry/Market Analysis

With the continuous improvement of people's living standards, coffee, a western-style drink, is being accepted by more and more Chinese people, and the coffee culture that follows is filling every moment of life. Coffee is no longer just a drink, it is gradually closely linked with fashion and taste, reflecting the high quality of modern life; or friends talk, or business talks, or leisure, all in a cup of music filled with coffee. Nowadays, coffee shops are not uncommon in many big cities in China. Many young people have become enthusiastic advocates of coffee. Coffee consumption in Chinese cities averages 4 cups per person per year. Even in big cities such as Beijing and Shanghai, coffee consumption per person per year is only 20 cups. In Japan and Britain, the average person drinks a cup of coffee a day. Japan and Britain are both world-famous tea culture countries, which have developed into huge coffee markets. China, which has a strong tea culture, has broad coffee consumption potential and is becoming the largest coffee consumption market in the world. In many large and medium-sized cities in China, the number of professional coffee places is increasing at a rate of about 30% every year. Just because China's coffee market is in its infancy, China's coffee consumption is growing at an alarming rate, which means that a huge opportunity has arrived, which means more opportunities and greater profit return space. China is expected to become the world's most potential coffee consumer in the next few years. Overall, China occupies an important position in the overall strategy of expanding demand for coffee in the world due to its huge market and promising growth prospects for coffee consumption. Based on a lot of thorough market research, this industry report mainly analyzes the background, market prospect, competition situation and store location of coffee shop chain industry in China in detail according to the basic information of National Bureau of Statistics, Ministry of Commerce, General Administration of Customs, International Franchise Association, International Coffee Association, China Chain Store Association, China Beverage Industry Association, China Industry Research Network and relevant newspapers and magazines at home and abroad. The paper makes an accurate forecast of the development of coffee shop chain industry in China in the future.

Related Reading:

How to distinguish true blue mountain coffee

Blue Mountain is good, Blue Mountain is really good. But are you sure you're drinking the real Blue Mountain? I dare say that more than 90% of the people who boast about drinking blue mountains are fake blue mountains. It was not that there were no genuine goods in China, but it was very difficult to learn to pick a genuine one among the thousands of fake goods.

First, Blue Mountain did not have a brand. It depended on the name of the manor. Blue Mountain is a region of Jamaica. The most famous estate producing the best blue mountain is Wallenford, which is also the most famous coffee estate.

Second, it will never be bought in supermarkets or shops, nor will it be brought back from abroad by so-called relatives and friends. It can only be bought from roasters of skill and conscience.

Third, blue mountains are expensive. Other manor cheap blue mountains even if produced from Jamaica, its planting area also can not reach the appropriate altitude, although in the fine beans are also relatively good quality, but ultimately not as good as the best blue mountains.

Fourth, shipments of Blue Mountain coffee are minimal. In 1969, Jamaica was affected by a hurricane that made production difficult. Japanese UCC enterprises provided assistance. In recognition of this, Jamaica signed a contract with Japan in 1972 to supply 90% of its output to the Japanese market and the remaining 10% to about 3500 barrels (70 kg oak barrels) for market sale (it is also the only coffee packaged in oak barrels).

So for Blue Mountain two words, do not blindly pursue. Did not reach the corresponding appraisal and identification ability to drink real blue mountain.

The so-called comprehensive blue mountain, blue mountain, blue mountain flavor, blue mountain style, all have nothing to do with blue mountain coffee in the domestic and foreign markets. Good merchants will use the best Colombia beans to make a comprehensive product to imitate the taste of Blue Mountain, and unscrupulous merchants do not know what beans to use. Just name a Blue Mountain and sell it at a high price or a low price. So I don't want to keep seeing the word blue mountain without the manor.

I always say, what are you spending money for? Is this money worth spending here? Not worth it for Blue Mountain. Cheap blue mountains aren't even a good blend. The expensive Blue Mountain was not really the best. One hundred steps forward required fifty steps of capital. And those who can really drink the best blue mountain, hehe, it is not my turn to speak.