Do you make money by opening a coffee shop? how do you make money by opening a coffee shop?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Do you make money by opening a coffee shop? Of course, there is no absolute answer. A friend once said that you can't do a successful thing by feeling alone. Similarly, it is the same to open a coffee shop, so what does it take to open a profitable coffee shop?

First, the first condition-interest

Many people do not take interest into account when choosing a project, but based entirely on other people's opinions, which industry makes money and other factors. In fact, interest is a necessary and primary condition for opening a coffee shop. Therefore, before starting a business, you must make sure whether you are interested in this career. If you are not interested, you'd better carefully consider it, because interest is the best driving force for entrepreneurs to overcome difficulties and a necessary element for success.

II. Necessary conditions-industry experience

The so-called separated lines are like mountains apart, and the different benefits of peers are caused by whether they are familiar with or not. Industry experience is a very important required course for a coffee shop operator. Therefore, we should actively accumulate industry experience before opening a store. The most common way to accumulate experience is to ask for advice from experienced people, and you can also learn from the Internet or books. In addition, you need to pay attention to and accumulate a lot when opening a shop. To accumulate, you can read more coffee industry magazines and industry news from the website, get to know more colleagues in the catering industry, and communicate more with them about the market situation of coffee. In order to cultivate their own unique fashion concept and keen fashion sense, in order to find the market demand and profit points.

III. Important conditions-- investigation and site selection

In the location must be accurate, many people after opening a shop, the business state is not good, mostly because of the location problem. Due to the improper location, the customers could not see it, so naturally they did not come. It is essential to find the right address to open a coffee shop. Generally speaking, when choosing a site, we should first pay attention to the characteristics of the target consumer group, including whose business we are doing. Who are the regular residents around? What are the mobile customers? Secondly, it is necessary to judge the consumption level of customers from the income level of consumer groups, and predict the consumption trend in the next six months. Just like a coffee shop, it must be a business circle. After all, coffee consumers are mostly office workers. Finally, we should consider the rent factor, we should comprehensively consider the sales forecast, gross profit margin, cost level and so on.

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The first step in starting a business is to write a good business plan and recommend a template for coffee shop business plan.

Part one: background

In China, people like drinking coffee more and more. The "coffee culture" that follows is full of every moment of life. People are tasting coffee at home, in the office or on various social occasions. Coffee is gradually associated with fashion and modern life. Coffee houses everywhere have become a good place for people to talk, listen to music and rest. Coffee enriches our lives and shortens the distance between you and me. Coffee has gradually developed into a culture. As coffee is widely known as a drink with a long history, coffee is being accepted by more and more Chinese people.

Part II: project introduction

The coffee shop was founded by the students of Xi'an Foreign Affairs University. It is in a conspicuous position on the right side of the main entrance of the school. Although the decoration is simple, it has the flavor of home, even warmer and more relaxed than home. The south wall is full of bookshelves, which are covered with all kinds of books. The bar is located in the middle, and there is a wooden wine rack hanging on the wall behind the bar, with all kinds of coffee beans. In the north, except for the gate, the rest of the bar is full of bright glass windows, the windowsill is very low, and it is covered with all kinds of magazines. There is only a square table near the window, each table can seat 4-6 people. However, the air, light and sound here are more fascinating and difficult to give up, and feel as relaxed and free as at home.

Part III: entrepreneurial advantages

At present, this market on university campus is still blank, and the pressure of competition is small. And the early investment is not very high, now the state encourages college students to start their own business after graduation, there are a series of preferential policies and loan support. In addition, college students are often full of hope for the future, they have young blood, vitality, and "newborn calves are not afraid of tigers" spirit, and these are the qualities that an entrepreneur should have. College students have learned a lot of theoretical things in school and have high-level technological advantages. modern college students have the spirit of innovation and the confidence and desire to challenge traditional ideas and traditional industries. and this innovative spirit often creates the power source of college students' entrepreneurship and becomes the spiritual basis of successful entrepreneurship. The biggest advantage of college students' entrepreneurship is that they can improve their ability, increase their experience, and apply what they have learned; the biggest attraction is that through successful entrepreneurship, they can realize their ideals and prove their value.

Part IV: budget

1. The cost of the coffee shop

The front of the coffee shop is a rental building. After consultation with the building owners, a house lease agreement is reached in the form of a contract. The content of the agreement includes the address, area, structure, service life, rental fee, method of payment, etc. The advantages of leasing are low investment and short payback period. The budget is 10-15 square meters, and the start-up cost is about 9-120000 yuan.

2. Decoration and design expenses

Factors such as the full capacity of coffee shops, the turnover rate of desktops, climate and festivals have a great impact on earnings. The consumption of the coffee shop is relatively high, and it is mainly aimed at the student crowd. The design cost of the layout, style, materials, effect drawings, floor plans and construction drawings of the coffee shop is about 6000 yuan.

3. Decoration and decoration expenses

The specific fees include the following.

(1) exterior wall decoration expenses. Including signboards, walls, decoration fees.

(2) the cost of decoration in the store. Including ceiling, painting, decoration, carpentry, etc.

(3) the cost of other decoration materials. Glass, flooring, lamps and lanterns, labor costs should also be taken into account.

The overall budget is 360 yuan per square meter according to the standard decoration cost, with a total decoration cost of 360,15,5400 yuan.

4. Purchase cost of equipment and facilities

There are mainly the following types of specific equipment.

(1) sofa, table, chair and shelf. The total is 2250 yuan

(2) sound system. Total 450

(3) cooking equipment, storage equipment, washing equipment, processing and heat preservation equipment used in the bar. Total 600

(4) the bar, coffee cup, tea maker and all kinds of small plates needed for the manufacture and use of the products. The total is 300.

The water purifier, which uses the Meimei brand, can produce 12L pure water a day and sell 100 to 200 cups of coffee and other drinks a day. The price is about 1200 yuan.

Coffee machine, coffee machine is electronically controlled semi-automatic coffee machine, coffee machine price should now be about 350 yuan, plus other accessories will not exceed 1200 yuan.

The price of the bean grinder is between 330 and 480 yuan.

Smoothie machine, the price is about 400 yuan each, it should be explained that it is best to buy two, otherwise it may not be enough in summer.

In terms of ice-making capacity, ice-making machines generally have to leave a surplus. The daily ice production capacity of the ice machine is 12kg. The price is slightly higher than 550 yuan, and the quality is better, so it can be used for many years, which is more cost-effective.

5. The cost of first stock preparation

Including the purchase of commonly used items and low-value consumables, the bar with a variety of coffee beans, milk, tea, fruit, ice cream and so on. About 1000 yuan

6. Opening fee

Start-up fees mainly include the following.

(1) Business license handling fee, registration fee and insurance premium; it is estimated that 3000 yuan

(2) Marketing advertising expenses; it is estimated that 450 yuan

7. Working capital

At the beginning of the opening, the coffee shop should prepare a certain amount of liquidity, which is mainly used for the normal operation of the coffee shop at the beginning of its opening. It is estimated that 2000 yuan

Total:

120000, 6000,000, 5400,250,450,600, 300,1200, 1200,480,400,550,1000,3000,450,2000,145,280 yuan.

Part V: development plan

1. Turnover plan

The turnover here refers to the daily operating income of the coffee shop. When drawing up the turnover target, it must be measured comprehensively according to the current market situation, taking into account the business direction of the coffee shop and the current price situation. According to the current floating population and people's preference for coffee, the daily turnover is expected to be 400-800, which may fluctuate according to the off-peak season.

2. Purchase plan

According to the drawn up commodity plan, when actually carrying out the procurement operation, in order to achieve a balance between the effective use of the procurement funds and the composition of the goods, the procurement plan must be arranged according to the set commodity content. Through the establishment of turnover plan, commodity plan and procurement plan, it is not difficult to understand that a coffee shop in order to achieve its business objectives, while effectively completing the composition of goods and flexible use of procurement funds, the basic plans are indispensable. When a coffee shop has set up a business plan, commodity plan and purchase plan, it can purchase goods according to the set purchase amount. After the purchase procedure is checked and the price is marked, it can be written on the menu. The next thing that must be considered is how to sell these goods effectively.

3. Personnel plan

In order to achieve the set business objectives, operators must have a clear plan for the appointment and distribution of personnel. We must consider the effective use of human resources and the training of personnel.

4. Funding plan

The distribution of operating funds is the key work of management. Usually, the operating expenses of coffee shops can be divided into personnel expenses (salary, meals, bonuses, etc.), equipment expenses (repairs, depreciation, rent, etc.), maintenance expenses (utilities, consumables, expenses, miscellaneous expenses, etc.) and business expenses (advertising, packaging, business tax, etc.). It can also be divided into fixed cost and variable cost according to its nature. We need to set a possible increase in funding based on the actual performance in the past.

5. Financial plan

The profit and loss plan in the financial plan can best reflect the operating results of the whole store. Coffee shop operators should control the income and expenditure of working capital in order to achieve the reasonable allocation and use of operating funds.

In short, the six basic plans listed above (turnover, commodity procurement, sales promotion, personnel, funding, finance) are indispensable to coffee shop management. Of course, some coffee shops can also draw up other auxiliary plans to meet the actual needs of their work in order to have a deeper management.

Part VI: market analysis

From 2008 to 2010, China's coffee market experienced a stage of rapid growth, during which the overall compound growth rate of coffee market sales reached 17%. The fast-growing market provides a broad market space for coffee production enterprises, and foreign coffee production enterprises such as Nestle, Kraft, UCC and other enterprises have increased their investment in China, laying a good foundation for the leading position of China's coffee market in the future.

Coffee drinks mainly refer to instant coffee and bottled instant coffee; in terms of instant coffee, the scale of China's instant coffee market grew at an average annual rate of 16% from 2005 to 2009, indicating the high growth and investment space of China's instant coffee market, which is still in the growth stage. In terms of bottled instant coffee, China's bottled instant coffee market also grew at an average annual rate of 15% from 2008 to 2010. In the next few years, the prospect of coffee beverages in China will remain promising.

Nowadays, coffee shops are mainly operated by chains, and the market is mainly monopolized by several groups. However, since coffee shops in several groups do not have a special theme, it is difficult to cooperate with special young people. We have also taken into account the market competition of other beverage shops, but we find that most of these similar industries are not operated in the form of self-help, and it is very difficult to co-ordinate with young people who stress efficiency. Therefore, we think that setting up self-service themed coffee shops can meet the needs of young people, and there is still a lot of room for development. Some data show that China's coffee consumption is increasing year by year, and is expected to become an important coffee consumer in the world.

Part VII: marketing strategy

1. Analysis of competition in the same industry

Know yourself and know the enemy, win a hundred battles. Coffee shop operators should always pay attention to the business trends of competitors and the composition of their products, and conduct in-depth comparison and analysis, so as to occupy a favorable position in operation and ensure to adopt more effective sales strategies than competitors.

Coffee shop operators must not ignore market intelligence and must keep abreast of the latest relevant information and information at any time. According to the characteristics of coffee shop address and customer characteristics, constantly improve the quality of products and services, increase the frequency of customers coming to the shop, and then improve the performance of coffee shops.

2. Sales promotion plan

The basic feature of a coffee shop is to open on a designated basis. But at present, the market competition is becoming increasingly fierce, in order to effectively develop the performance, coffee shops can no longer passively wait for customers to visit, but must actively attract customers to the store. Therefore, the implementation of sales promotion activities and the demand for publicity effect are also indispensable. In general, small coffee shops can not invest a huge amount of advertising promotion expenses compared with large coffee shops, so it is necessary to "spend a small amount of money on big advertising." Posters, flyers, mail letters and other promotional methods can be used.

3. Daily operation plan

How to draw up a business plan? For coffee shops, the biggest concern in the whole process of operation may be the daily turnover. Every coffee shop often has a business target, and even in more detail, it sets a target for location and merchandise, which is used as a benchmark to measure the daily business situation.

When drawing up the daily operation plan, the overall operation plan must be completed according to the set business policy and the forecast of turnover, the projection of target inventory, the estimation of loss, the estimation of purchase quota, and the calculation of scheduled gross profit. Since the whole planning process must be based on data, the establishment of database materials is a necessary condition for the formulation of sales plans. Even small coffee houses should be based on data, so that they can be measured objectively, rather than on impressions, feelings, observations, and so on.

Part VIII: growth and Development

Coffee shop target consumer groups are mainly college students, located in the business district, university campus and intersection, moderate rent prices, higher decoration requirements, resulting in an increase in the overall investment cost. The most important thing for college students to start a business is their mentality. On the basis of accurate positioning, they should have confidence in their development prospects and should not be anxious and blindly adjust their business strategies. Running a coffee shop is a good wish, but you must be psychologically prepared to succeed step by step, so you want to have a relaxed state of mind.