The advantages and disadvantages of opening a coffee shop

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

The advantages of running a personality store

1. Humanistic characteristics. Compared with the brand coffee shop which requires a unified style, the personalized coffee shop is more able to highlight the humanistic characteristics of the storefront, especially some themed coffee shops, which can give full play to the owner's personality and hobbies, or according to a specific customer base, launch corresponding personalized services.

2. Area. There is no requirement. Thirty to fifty square meters can also be opened. Therefore, the rent is low and the operating cost is low.

3. Decoration. You can decide the decoration style according to your own taste and will, and the characteristics are not necessarily proportional to the input.

The disadvantage of running a personality shop

1. Lack of research in the early stage. Most owners did not make detailed market research and analysis in the early stage, relying entirely on subjective judgment rather than professional guidance to promote the whole process, such as ignoring the importance of location, lack of necessary understanding of coffee culture, lack of clear positioning, and so on.

2. The ability to resist risk is poor. Usually, the investment strength of the owner of a personalized coffee shop is limited, and if he has not made an accurate investment plan before, he may invest all his start-up costs. Once the profit situation after opening is far from the expectation of the owner, it will lead to the failure of the investment because there is not enough liquidity to support the operation.

Now do you know the advantages and disadvantages of opening a chain of personality coffee shops? There are not many people running chain personality coffee shops, so there are good business opportunities in the personality coffee market. For the owner of the chain personality coffee shop, as long as the chain personality coffee shop can be taken good care of by the owner of the chain personality coffee shop, the chain personality coffee shop will certainly make money, and the chain personality coffee shop will be favored by the consumers of personality coffee. Therefore, it is critical to master the management of chain coffee shops.

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Why is Blue Mountain coffee so expensive?

Why is Blue Mountain coffee so expensive? This has something to do with the fact that the Japanese love the delicate and elegant smell of the Blue Mountains. In addition, Jamaica has a small area and low production, but natural disasters occur frequently, which is tantamount to making things worse.

From ○○○ to ○○, the output of Jamaican coffee was between 1,260 tons and 0 tons, and the Blue Mountains accounted for about 25% of the total output, that is, the annual production of authentic Blue Mountains was about 300 to 600 tons, 90% of which was purchased by the Japanese, which is neither expensive nor difficult.

The authentic Blue Mountain Coffee area certified by Jamaica refers to the four eastern districts, including St. Andrew, St. Thomas (St,Thomas), St. Mary's (St Mary) and Portland (Portland), which happen to be the foothills of the Blue Mountains. The elevation is 1000-1700m, and the area is only about 6100 ha. Only when planted in this area and in accordance with the altitude of 1000m-1700m, is the authentic Blue Mountain. Even if planted in these four administrative regions, it cannot be called Blue Ⅲ gh Momtain if it is only 500m to 1000m above sea level, but a lower-grade Jamaica Mountain Coffee (Jamaican Alpine Coffee); below 500m, it is the worse Jamaican coffee (Jamaica supreme). The other 1, 210000 hectares of coffee growing areas outside these four major areas cannot be called Blue Mountain Coffee. Jamaican officials have strict regulations on Blue Mountain coffee. Please keep in mind that only 25% of Jamaican coffee qualifies for Blue Mountain at most.