How to prepare a cafe and what preparations need to be done?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

There are too many complicated tasks in preparing a store, but after sorting out a line, you can basically solve it one by one. If you can't figure it out and find a line, you'd better not open a shop. So I'm not going to say much here, but just pick out two important points that are easy to overlook and share:

1. Site selection

If you choose the right position, you will be more than half successful. Don't make do, don't make do, don't settle for second best. Analyze your customer base and choose the best location for the crowd. If you can't rent the best one, don't open it.

2. Design.

Including space layout, bar, operating room design, are very professional areas need a wealth of experience to guide, do not think that their own flash can design better than professionals. Be sure to find a professional to help you with the work.

I. personal experience and opinions

Let's talk about what we all know first, and we can also take this opportunity to give some new friends who have not joined the industry as a reference to learn more about the real rise of coffee and western food from the late 1990s. The speed of its development has reached an unprecedented industry prosperity in a short period of more than a decade. The coastal areas are in line with the international standards earlier, and the development of its industry is much faster than that in the inland. The scale, grade, quantity and consumption of western coffee restaurants far exceed those in the mainland. To take a simple example, Shangdao Coffee, a brand from Taiwan, has more than 100 chain stores in Shanghai alone, not including the storefronts later bred by franchisees. In the words of some people, you can see a branch within a few steps, and its brand influence may not be lower than that of Starbucks.

In spite of this, the market is not saturated, there are still many requirements to join. Of course, such prosperity is inseparable from Shanghai's local consumption power, consumption habits and consumption awareness. On the other hand, the speed of development in the mainland is also amazing. Take Chengdu as an example. Chengdu is a famous leisure city in the country, and it would not be too much to describe it as Sichuan. Coffee and western food have also developed unprecedentedly here, especially in the last two or three years, large and small coffee shops and western restaurants have sprung up like bamboo shoots after a spring rain, prospering the market and stimulating consumption. and to a certain extent changed the consumption habits of some people in Chengdu. In the past, people's life and work in Chengdu seemed to have something to do with tea. Whether they talked about business or got together with friends, the first thing that came to mind was the teahouse.

Due to the rise of coffee shops, some people began to move to coffee shops. For those who fall in love, find a window or a corner to sit down, warm and romantic; those who do business can find a quiet coffee shop and chat while drinking coffee, because there will be no noise in the teahouse; those who are tired of Chinese food can find a western restaurant to try the taste of Westerners; shrewd investors are watching the development and changes of the industry all the time, as long as there is a market, they will not give up the pursuit of profit. Therefore, the current investment in the coffee shop can be said to be hot, scrambling for the first place! Because the form of management is the same, the difference between individuals in the same industry is small, and the competition between them is very fierce and cruel. Many stores are not in good condition, and some can even be said to be difficult. In other words, only a small part of them can make money, and most of them are at the break-even point or loss. Is it possible to say that the coffee market in Chengdu is already saturated? I don't think so. It is a good thing for the industry to become a city, but we still need to grasp the problem of a degree. The consumption of a region is certain, and it will not increase consumption because of it.

Western food coffee shop this kind of catering model, if the introduction of professional coffee western food management, will become a bright spot in the catering industry; some cities rent is also very cheap, for new stores, it is undoubtedly the best to reduce rental costs! Therefore, it should be a good time to enter the secondary market now. The industry is developing too fast. Two years later, perhaps the industry in the secondary market will become saturated. From another point of view, market competition does not mean that there is no opportunity, nor is it all vicious. Market economy is bound to allow the existence of market competition. Then, in the face of full competition in the market, peer competition is nothing more than professional technology, far-reaching culture and exquisite service, and can not rely on superficial decoration to find your customers.

Second, the analysis of investment mode

At present, we can divide the investment mode of coffee shop (or western restaurant) into two kinds: first, create our own brand, everything starts from scratch; second, join the existing mature brand and become a member of its chain store.

Below, we make a detailed analysis of these two investment models. Investors should choose the appropriate investment model according to their own actual situation.

Join for investors, save time and worry, but do not save money! If you don't have enough money, you'd better give up this option, because at present, the joining fees of various brands will not be low, adding up to at least 300000. When you don't see anything, 300000 is already someone else's. For projects that invest in small coffee shops, they may account for 1/3 or half of the total investment, so there is no need to help others make money. Generally speaking, if you want to join, the scale of the project will be at least more than 400 square meters, otherwise, the unit cost of investment will be too high and the payback period will be prolonged.

Create one's own brand

Self-created brands have at least two advantages. First, compared with joining, self-created brands are cheaper, because there is no need to pay franchise fees to brand providers! Second, it can maximize the creativity of investors. The self-created brand is free from the interference or control of other people or institutions, and can maximize its intelligence in terms of decoration style, business strategy, and service features.

So what are the disadvantages?

First, the risk is relatively high. Most investors have no experience in the industry, but have money in their pockets. Some people think that it is easy to invest in a western coffee restaurant, thinking that they will find a high-level designer to build the store carefully, buy back the equipment and materials, recruit the staff, and be ready to open the shop. In fact, it is far from that easy. What kind of property is suitable for making a western coffee restaurant? What are the specific requirements for hardware? What kind of style of decoration is more acceptable? What kind of equipment do you want to buy? What kind of materials are needed? How many employees should be recruited? Where is the restocking channel? What is the operation flow of the kitchen, bar and outfield? How to monitor the cost? It's a little confusing what may not have been done. If you don't have a good grasp of these details, basically opening is the beginning of closing! So the key is to find an expert who is familiar with the professional knowledge of western coffee to assist you.

Second, the cost of publicity is higher. This is relative to the joining model, as a brand chain store, is likely to have a long reputation, do not need too much publicity, consumers will know your decoration style, business content, consumption level is high. In this regard, self-created brands may need to invest more money in store promotion, thus increasing part of the operating costs. This is also the embodiment of operation and management ability.

Therefore, if investors do not understand the industry, or without the assistance of professionals, self-created brands should be cautious. If there is a professional to help, it is a different matter. If you must create your own brand, no matter the scale is large or small, you'd better ask the professional to assist in the preparation, spend a small amount of money and save a lot of money.

III. Preparation for investment in advance

1. Market research

The number, grade, scale and operation of the existing coffee shops in the proposed investment area are analyzed in detail, and the local consumption capacity and habits are evaluated. Carry on the management orientation according to the port and market characteristics of the shop. If you are not sure, it is a good choice to ask a professional to check the gate.

2. Shop selection

This link is the key to investment, the quality of the port will directly affect the quality of operation. In principle, shops with large flow of people, concentrated consumer groups, high spending power and ample parking spaces are the objects we choose. In reality, if all the criteria for selecting shops are to be unified to one point, I am afraid such shops cannot be found. Therefore, it is necessary to analyze the impact of the advantages and disadvantages of the store on itself according to the actual situation.

3. Orientation of decoration style.

The coffee shop or western restaurant is about the environment. Mainly according to the business positioning to determine the decoration style, if it is business type, it can not be gaudy, dynamic, if it is leisure and entertainment type, it can not dress up calmly and low-key.

4. Business plan

When to start decoration, when to recruit staff, how to arrange staff training, when materials and equipment are in place, the quantity to be purchased, and so on, which requires a more complete and scientific store preparation plan. In order to ensure that the preparatory work will not fail to find the key points and be confused!

Although only four aspects are mentioned above, it is not easy to be stable and detailed in each aspect. Coffee shop western restaurant, as a relatively complex and professional investment project, do not do even the best market potential without adequate preparation. The market allows you to study, but you may not be allowed to pay too high tuition fees. This requires finding one or more professional assistants to assist you.

IV. Suggestions on operation and management

The content of management should be very complex, as investors need to grasp the following aspects:

1. Material management

The management of some stores is quite chaotic. How much goods have been bought and sold, it may not be clear after a period of time. This employee takes a little, that relative takes a little, and the account does not reflect it, resulting in false high operating costs. The manager needs to establish a strict management system for the warehouse in order to control the cost.

2. Cost control

The cost control of materials is mainly carried out by the bar manager and chef, while other costs may be decided by senior management. Management needs to grasp this degree in other management expenses, such as advertising investment, promotion support, business hospitality and so on.

One thing is clearly mentioned here, that is, to put an end to waste. For example, some chefs have bad habits, leave the faucet on and let the water flow away without any effect. To put an end to waste is to save costs!

3. Marketing strategy

The management should be good at grasping consumers' consumer psychology and consumer demand, and understand what our consumer groups are, where they mainly appear, what kind of consumption habits they are keen on, and so on. At the same time, make an in-depth understanding of competitors in the same industry, including price differences, marketing ideas, business advantages and disadvantages, so as to know yourself and know the enemy! Combine the information of consumers and competitors to develop effective marketing strategies and innovate as much as possible in form. Some planners are good at using price reduction to stimulate consumers. It is undeniable that price reduction can stimulate the brains of some people, but it does not necessarily maximize profits or increase turnover after price reduction. Therefore, the choice of the best marketing model is a detail that management or planners pay attention to.

All in all, investing in coffee and western food is a good project, but it must be based on preparation. Professional knowledge determines the success or failure of operators! Under the condition of adapting to today's catering market, no matter which mode of operation we choose, as an operator, we should seriously study the management mode and all kinds of professional knowledge to do a good job in the early and meticulous preparation of investment planning.