What are the reasons for the failure of coffee shop operation and matters needing attention

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

What are the reasons for the failure of the coffee shop

Your coffee shop lacks the flavor of life.

The creativity and theme of the coffee shop must come from life, higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many coffee shops fail is that the theme of coffee is too illusory and out of touch with reality.

Your attitude is too arrogant.

Although the use of this word is a bit too strong, it is undeniable that there are many coffee shop operators or clerks who simply do not listen to ordinary consumers. Ignoring customer feedback will bring you a lot of unexpected trouble. Your love of coffee should be your motivation to run a coffee shop, not your arrogant capital. If you are unrepentant, then the closure is really not far away from you!

Your coffee shop is in a poor location.

For coffee shops, location is everything that succeeds. The right place is half the success. You must make the right choice between high rent and high passenger flow and low rent and low passenger flow. Sometimes you will find that there are many competitors around the coffee shop. This is not necessarily a bad thing, because consumers who often go to coffee shops are more willing to try new things. Keep in mind that customers will never ask for coffee. They will definitely go to the nearest coffee shop for coffee or dinner.

Your coffee shop is too small.

If the area of your coffee shop is less than 40 square meters, your chances of success will be greatly reduced. You must ensure adequate passenger flow to prevent the coffee shop from living beyond its means. Also, do not build additional floors, customers generally do not bother to climb the stairs. (the editor thinks that it depends on the situation.)

You haven't done enough budget work.

You must know where every fee you have to pay comes from. The amount of VAT is often more than you can imagine. All the goods sold in your store are dutiable. All the taxes add up to as much as 20% of the income. Always pay attention to the funds available in the store and the balance of your bank account. Your pockets are likely to be bulging in the first few months of opening the store, but as time goes by, you will find that you have less and less money. If you don't do enough budget work, wait for the day the bank calls you.

Your coffee shop lacks uniform product and service standards.

Constancy of quality is the key to success. You have to make sure that the quality of each product, the service level of every clerk, and even the opening time of the coffee shop are exactly the same. Remember, your customers will only allow you to make mistakes three times. The first time they think it's normal, the second time they think you're a little slow, and the third time they'll leave you forever. When serving every customer, you must be 100% perfect. If you want to muddle through and think 95% is good, your coffee shop will be closed in less than a month.

The quality of your service is too poor

The quality of service is the key to measuring the success of coffee shops. To ensure a lasting and stable service level, you need to do the following three things: hire the right employees, provide them with appropriate training, and reward employees for good performance. When hiring employees, the applicant's attitude is always more important than skill. When you pay your employees, being too stingy will make you lose talented people very quickly. Keep in mind that your customers deal with employees in the store every day, and they know which employees work harder and which ones are less motivated. Treat your employees like family so that they will be willing to create more value for you.

The name of the coffee shop is too strange.

Be sure to choose a name that is easy to understand. Only in this way can you catch the customer's eye. Your name must be in line with the customs and preferences of local residents, and consult a professional advertising agency if necessary. Consumers will remember those loud or humorous names and introduce them to their friends and family. Who would walk into a cafe called Eat Dirt? Don't laugh, the name is real. This case is a good illustration of the importance of names to coffee shops.

You haven't done enough liquidation and stocktaking.

Be sure to do a daily liquidation and a weekly inventory. Be familiar with the cost, profit margin and production formula of each item, as well as the inventory margin of each item. Control employee costs, pay your rent, make sure that all expenses are based on, and avoid gray expenses. Be sure to establish a sound management and liquidation system so that you can control everything that happens in the store in real time, even if you are not in the store.

You have no idea how much money you have.

Be sure to personally review every expense and be sure to have a clear idea of the balance in your bank account. If you don't know how much money you have, I advise you to stay out of business while it's early.

You didn't give yourself a way back.

Be sure to give yourself a way back. In the course of the operation of the coffee shop, there are often some unexpected expenses, such as your store needs to be renovated after 3 years, and you must have the money at that time.

The quality of your equipment is too poor

Be sure to buy a good coffee maker and bean grinder. If there is always something wrong with your equipment, or if there is no regular warranty, you will not be able to guarantee the normal operation of the coffee shop. Be sure to sign a regular warranty service with the manufacturer. Once there is a problem, it is necessary to ensure that the manufacturer can go to the store for repairs as soon as possible. Not only the coffee machine, but your bean grinder and even the kettle need regular maintenance. Poor quality equipment can not guarantee the long-lasting and stable quality of coffee.

The relationship between your supplier is too poor.

Establishing a good cooperative relationship with suppliers is the basis for the success of the coffee shop. Be sure to pay on time and consult if you have any questions. If you don't pay and they don't supply, your coffee shop will not be far from closing. The threshold of the coffee industry seems to be low, but in fact it is very high. Everyone who wants to open a coffee shop must make preparations. Remember, running a coffee shop is a great test for both the mind and the body. Only those who really love coffee and know how to manage can finally achieve success!

Matters needing attention in the operation of coffee shop

The minimum capital to open an independent coffee shop is about 200000 yuan. In fact, most of them cost more than 450000 yuan, but it is not enough to have money. There are three major elements of independent cafes-space, quality and service. If there is a slight deviation, no matter how much money you have, it will burn up.

[space] includes the selection of location and the determination of decoration style. The timing of the same location is also very important. There was a couple who prepared RMB 800000 yuan, but they still failed because they misestimated the time. They think that this large commercial real estate is about to move into a large number of white-collar office workers, so even if the store rent is expensive, 40, 000 yuan a month, they still have to open a shop. As a result, in the end, the store opened too early and closed too early to wait for the office building to really move in, so it closed down because it was seriously unable to make ends meet in the first three months. As for the decoration style, since it is characterized by independent cafes, decoration can not be done casually. Decoration is divided into infrastructure design and visual design; the former is like moving lines and bar layout, water and electricity pipes (drains blocked by coffee grounds, or bar circuit design that makes the whole building electrified because of the lack of flow. As for visual design, it is best to have someone on the management team who understands the design, or else ask for another design, which is prone to the dilemma of reckless valuation and repeated budget additions.

[quality] Coffee that tastes better than chain stores is the most basic promise that independent cafes should give guests, otherwise there will be no value for existence, and there can be no compromise in this respect. Many people start with great fanfare and declare that they want to take the boutique route, but soon because the business is not good, they begin to compromise and may sell more Chinese food, so that the style of the store will be completely lost and the brand will collapse; or they may have no confidence in themselves, only thinking about whether they will have enough food and clothing tomorrow and keep cutting prices.!

[service] is the key to running an independent coffee shop. When we hear the shop owner say, "people here don't know how to drink good coffee" or "can't hire a good bartender", we know that it's bad, and the service concept has deviated. (the store should guide the guests, educate the staff, and not blame the guests, let alone the partners).

There are three main shops that open coffee shops:

1. Thick soles: there are too many things to deal with when opening a shop, so the boss should be diligent and quick.

two。 Sincerity: honesty is the most important thing in doing business, and you can't deceive guests and partners.

3. Be thick-skinned: to open a store, you should have sufficient knowledge and technology as the foundation, and have self-confidence to be able to convince customers or not to be persuaded by them, not to argue, but to know how to market yourself. It is easier to dream than to practice. There is no shortage of new things in the city. If you want to make old guests determined and attract new customers to come and spend, you have to cover everything from the quality of coffee to the standard of service. Independent cafes are definitely not a simple business.